Smoking with Death: quit smoking campaigns with the shock factor

07.04.2011
"Smoking kills" has been printed on every packet of cigarettes in big black letters for years – smokers know it, and block it out. In co-operation with the "glücklicher-nichtraucher.de" non-smoker programme, Serviceplan and Mediaplus have launched shocking and sensational campaigns in cities, smoking areas in airports and on Facebook to advertise effective seminars on how to quit smoking successfully.
Pressemitteilung vom 7. April 2011
10
  • A democracy is only as strong as its media A democracy is only as strong as its media24.03.2011 s part of its work on the joint ARD/ZDF campaign, Serviceplan Berlin is introducing a new image to underline the importance of independent media in a functioning democracy - just in time for the state elections in Saxony-Anhalt, Baden-Württemberg, and Rhineland-Palatinate. 21 March 2011
  • A brand's black box: what makes successful brands better? A brand's black box: what makes successful brands better?23.03.2011 What is behind this enormous and growing uncertainty within marketing? What do successful brands get right and unsuccessful brands get wrong? What factors determine whether a brand is successful? How do the successful and unsuccessful differ in terms of their communication concept? The current study by GfK, Serviceplan, and Markenverband is looking at these questions. 23 March 2011
  • Get on! – jumping into the 2011 motorbike season Get on! – jumping into the 2011 motorbike season17.03.2011 This year sees Serviceplan Campaign continuing to support the most important event for all BMW motorbike dealers: the start of the 2011 season announced for 19 March. The campaign developed for this purpose showcases the latest BMW motorbikes. The long-anticipated 'jump' onto the motorbike is a central and literal theme in all the images. 17 March 2011
  • Pitch finale: Penny opts for Serviceplan Pitch finale: Penny opts for Serviceplan16.03.2011 The pitching process to the Penny discount retailer is over and a decision has been made. Serviceplan Campaign were given the nod by the REWE subsidiary after a selection process involving several stages. The Munich-based creative specialists are currently putting together an integrated campaign. 16 March 2011
  • "Are you ready for nature?" – Dehner garden centres launch their own campaign for the first time "Are you ready for nature?" – Dehner garden centres launch their own campaign for the first time10.03.2011 Dehner is going on an advertising offensive. Europe's largest chain of garden centres is starting the new season with a brand repositioning, a new slogan, a revised corporate logo, and an attention-grabbing campaign. Serviceplan Campaign is implementing the various measures involved. Mediaplus is responsible for media planning. 10 March 2011
  • "Right every time": Serviceplan is building something with Ytong and Silka "Right every time": Serviceplan is building something with Ytong and Silka10.03.2011 The Serviceplan Group has been able to secure Xella Deutschland GmbH as a new customer and is responsible for the national brand image campaign for Silka sand-lime brick and Ytong porous concrete, some of Germany's best known construction material brands. The campaign starts now and will be visible throughout the entire year. 10 March 2010
  • Philipp Geist shows the "Haus der Kommunikation" in a whole new light Philipp Geist shows the "Haus der Kommunikation" in a whole new light09.03.2011 Philipp Geist shows the 'Haus der Kommunikation' in a whole new light The internationally renowned light and multimedia artist Philipp Geist is exhibiting his 'Zeitflüsse' video installation at the Haus der Kommunikation, headquarters of the Serviceplan Group, in Munich on 15 and 16 March 2011. Supervised by the Lenbachhaus gallery, the installation is part of the 'Art & Advertising' series of events. 9 March 2011
  • Serviceplan Public Relations wins three new customers Serviceplan Public Relations wins three new customers07.03.2011 Serviceplan Public Relations, the Serviceplan Group's PR agency specialising in multichannel communication, has succeeded in its pitch to acquire the PR account of Aachen-based traditional company Zentis. The Munich-based agency will be responsible for the key areas of media and PR. Other new customers include Deutsche Binnenreederei AG and medi GmbH. 7 March 2011
  • Plan.Net secures substantial orders from ZDF and Fraport Plan.Net secures substantial orders from ZDF and Fraport02.03.2011 The Plan.Net Group is to overhaul the Internet portal of ZDF and set up a new intranet for Fraport AG – Plan.Net Solutions was able to secure both contracts from these new customers at the start of the year. The digital agency is also boosting the creative powers of its website, portal, and e-commerce business. Falk Sniegocki (37) is joining as Creative Director with future responsibility for Plan.Net Solutions' creative offerings. 2 March 2011

Your contact

Christiane Wolff

Head of Corporate Communications
+49 89 2050 2270
c.wolff(at)serviceplan.com

Florian Stemmler

Corporate Communications
+49 89 2050 2271
f.stemmler(at)serviceplan.com

Claudia Kirchmair

Corporate Communications
+49 89 2050 2273
c.kirchmair(at)serviceplan.com