Press releases

Survey shows the increasing significance of content marketing

08.05.2013

More than 90% of the marketing experts canvassed in a survey believe that content marketing will become increasingly important in future. 64% are planning to make available the budget required as an additional extra, rather than taking funds from other channels. Those questioned tend to ask external service providers, preferably digital agencies, to develop and assume responsibility for content marketing strategies. These were just some of the interesting results that Facit Research received back from the 60 people taking part in the survey.

press release May 8th 2013

2013

More motorsport, more communication: Serviceplan turns up the heat06.05.2013 Serviceplan Campaign is responsible for brand communications in terms of DTM. The Munich-based team had already been the lead agency in terms of the communications budget for international motorsport marketing, both offline and online, in 2012 and are turning up the heat even further for 2013. Following the tremendous results after returning to the Deutsche Tourenwagen-Masters series last year (German touring cars masters - DTM), BMW is back on the starting grid this time around as of 5 May. press release May 6th 2013
WEFRA Mediaplus - a new player in the field of B2C healthcare media06.05.2013 WEFRA Werbeagentur Frankfurt® and the Munich-based Serviceplan Group are setting up a joint enterprise known as WEFRA Mediaplus GmbH & Co. KG. The joint venture is a subsidiary of WEFRA Media GmbH and the Mediaplus Group. The idea is to make the business an important player in the field of B2C healthcare media and establish it as one of the top three agencies in the B2C healthcare segment. The market is valued at more than €550 million. press release May 6th 2013
An appetite for healthy eating with Banana Comic Week 201330.04.2013 In partnership with the fruit brand Fyffes and publishing house Carlsen Verlag, Serviceplan is involved in the campaign to promote healthy eating among children. For a period of a week, bananas with laser-printed comic scenes were handed out to children in kindergartens and schools in many countries around the world. press release, 2 May 2013
Plan.Net Group recognised at the RAMSES Award and New Media Awards ceremonies26.04.2013 press release April 26th 2013
Connecting Euro – how our currency is making new connections between people22.04.2013 What changes hands more often than money? And which currency finds its way into a greater variety of hands than the euro? Tracking a banknote on its journey through Europe, reading the stories of its temporary owners - in short - developing a social network based on the common European currency, this was Plan.Net's idea for the 'Connecting Euro' project. press release April 22th 2013
Setting a course for internationalisation18.04.2013 Mediaplus, Germany's biggest independent partner-managed media agency, is successfully implementing the next stage of its development plan. Following the successful restructuring of the Mediaplus Group in 2012, efforts this year and for the next few years will be focused on internationalisation. With this in mind, the group has reorganised its corporate and management structure to be optimally positioned for the next stages in the process. The process of internationalisation is being managed by Volker Helm, who joined the agency in 2012. press release April 18th 2013
Mediaplus Group retains ZDF media account09.04.2013 The Mediaplus Group has won the recent bid for the media account for German television broadcaster ZDF. The successful bid means that Mediaplus, the media agency of the Serviceplan Group, remains the agency of choice for the Mainz-based broadcaster. press release April 9th 2013
Sky creates an appetite for truly excellent TV with new brand campaign02.04.2013 Sky is launching into spring with a new brand campaign. With the slogan 'You want it too', the aim of the campaign developed by Serviceplan is to create an appetite for truly excellent TV and an emotional need for Sky. press release April 2nd 2013
Serviceplan gives Troy Davis a posthumous voice for Alive e.V.28.03.2013 The Troy Davis case is one of the most controversial court cases in the USA. The US citizen was executed in September 2011 despite a lack of evidence, provoking international protest. With an unusual online campaign, the association Alive e.V., which works for the worldwide abolition of the death penalty, is giving Troy Davis a posthumous voice. press release March 28th 2013
Summary of the 2013 roadshow11.03.2013 In 2013, the GfK and Serviceplan Group roadshow will be taking place for the 21st time – and this year once again under the patronage of the Markenverband, the German Brands Association. "Warning! Brand burnout" – manufacturers' brands are rapidly losing their market share Manufacturers' brands are losing their market share. The winners on the market are the private brands, particularly added value private labels, whose market share increased by 43 percent between 2007 and 2012. For the 21st brand roadshow, 1,300 manufacturers' brands were analysed by GfK and the Serviceplan Group under the slogan "Warning! Brand burnout" over a period of six years, with two questions in mind: why are manufacturers' brands on the decline and what concepts could put them back on the path to growth? The marketing experts do not consider the situation and future prospects of manufacturers' brands to be nearly as dramatic as they appear in practice. The results and recommendations of the new study demonstrate how burnout brands can become growth brands again. press releasae 11th March 2013
"Go!" say bikers after the cold winter months11.03.2013 This year, Serviceplan, Plan.Net and Mediaplus are once again responsible for marketing what is probably the most important event for BMW motorcycle dealers: the start of the racing season. It is due to take place on 16 March and is already being heavily advertised both offline and online. The slogan for the bold campaign is short and snappy: "Go!". press release 1th. March 2013
Agencies must be efficient and flexible, not only to ensure continuing demand for their services, but above all to make their clients fit for the futu01.03.2013 Agencies must be efficient and flexible, not only to ensure continuing demand for their services, but above all to make their clients fit for the future. This is the key finding of a recent survey conduced by Facit Research. The market research organisation of the Serviceplan Group also analysed how well these requirements are being fulfilled at present. press release 1. March 2013
Promoting peace with weapons? Serviceplan’s new ISHR advert questions “export success” and calls for action20.02.2013 Serviceplan has produced a new cinema advertisement for the International Society for Human Rights (ISHR) that looks at the lethal effects of selling arms to other countries and – in the German version – calls on audiences to sign a petition supporting stricter control of weapons exports. Germany was the world’s fifth largest arms exporter in 2011. press release 20th February 2013
Champions League live in ad block: Serviceplan helps Sky broadcast 240 seconds of live coverage19.02.2013 The UEFA Champions League (UCL) enters the decisive knock-out phase in the middle of February. All the action from every match is to be shown live on Sky. For the top game between Arsenal and Bayern Munich, Sky and Serviceplan Campaign came up with something completely different: the Champions League game on February 19th was transmitted live for a total of 240 seconds during advertising breaks on various free TV stations. press release 19February 2013
Munich city centre illuminated with metre-high MCBW installations19.02.2013 Since Saturday, the capital of Bavaria has been celebrating design and creativity. For the Munich Creative Business Week, or MCBW for short, the Serviceplan Group not only produced all the printed and online advertising material and looked after the public relations side, Serviceplan Live also performed its magic when darkness fell with its brilliant design installations, the “cubic” supersigns on Marienhof and the Sendlinger Tor, one of the gates of the former city wall. press release 19th February 2013
Serviceplan Public Relations expands tourism business19.02.2013 The PR agency of the Serviceplan Group is supporting partner country Indonesia at ITB Berlin 2013. And Sri Lanka has also opted for Serviceplan at the travel trade show. press release 19th February 2013
best brands 201306.02.2013 For the tenth time, Germany's most successful brands were presented with the best brands awards during a prestigious anniversary gala at the Bayerischer Hof hotel in Munich today: the winner of the "Best corporate brand" was Amazon, while the "Best product brand" was Nivea. Samsung won the "Best growth brand" category. The best brands award in this year's special category "Best sports brand for decision-makers" went to Adidas. In the anniversary category "Best entrepreneur brand", the winner was Götz W. Werner, founder and supervisory board chairman of dm-drogerie markt GmbH. These sought-after awards, which are presented each year, are unique: instead of a jury, consumers themselves decide on the winners by means of a representative study conducted by market research company GfK. In addition to a glass best brands trophy, prizewinners also received a cheque totalling more than EUR 1 million for publicity and media services from ProSiebenSat.1 Media AG, WirtschaftsWoche and the Serviceplan Group. press release 6 February 2013
Serviceplan Group mourns the loss of co-founder Rolf O. Stempel05.02.2013 Rolf O. Stempel, founding partner and co-shareholder of the Serviceplan Group, has passed away following a long battle with a terminal illness. He stepped down from his operational duties at the end of the 1990s, but remained connected with the Serviceplan Group as a shareholder until his death. press release 5th February 2013
Serviceplan Suisse: from 0 to 60 in no time05.02.2013 Serviceplan Suisse is delighted to have landed its first account: after a comprehensive pitch involving several stages, the new Zurich-based advertising agency, working in close collaboration with Plan.Net, has won the BMW (Schweiz) AG account. press release 5th February 2013
Serviceplan makes targeting secure and is awarded data protection seal04.02.2013 For the Serviceplan Group, transparency and security in relation to clients and consumers are of the utmost importance. With the "Trusted Privacy" data protection seal, Europe's largest owner-managed agency group is the first to take an important step in the area of data security. press release 4 February 2013
"Hall of best brands" presents Germany's most successful brands over 200 pages to mark the tenth anniversary of best brands28.01.2013 The book, which is being published to coincide with the tenth anniversary of the best brands award, has the subtitle "Pearls of the brand world". This offers a good insight into what is contained within its pages: 55 top brands – from A for Adidas to W for Weihenstephan – as well as milestones in their success stories are presented in fascinating articles. Renowned brand experts also have their say in the 200-page volume, as well as the initiators of best brands. The book, which opens with a greeting from the German Minister for Economic Affairs, Philipp Rösler, will be available from 12 February 2013. press release 28th January 2013
Mary Kay prepares for anniversary with the help of Serviceplan PR24.01.2013 Serviceplan Public Relations will continue to provide PR services to Mary Kay Cosmetics in the German-speaking countries, after beating several other agencies in the screening and bidding process. The Serviceplan Group agency has been looking after the client since 2011. press release 24th January 2013
Serviceplan co-operates with the GreenTec Awards21.01.2013 Europe's biggest owner-managed communications agency and Europe's biggest environmental technology awards have entered into a co-operation: to coincide with the launch of the application phase for the awards, which are now in their sixth year and will be presented in Berlin in September 2013, Serviceplan Corporate Reputation has become a partner. press release 21th January 2013
Plan.Net Group acquires mobile marketing pioneer 12snap10.01.2013 With its acquisition of 12snap, one of the best known names in the field of mobile marketing, the Plan.Net Group has expanded its portfolio and increased the size of its workforce by 40. press release 10th January 2013