Press releases

Bernhard Becker is new Head of Buying at Mediaplus

22.10.2012

Specialist for electronic media Bernhard Becker is starting work as Head of Buying under the leadership of Andrea Malgara in the Mediaplus Group. The 43-year-old joined the Mediaplus Group holding on 1 October 2012. Mediaplus is the biggest independent partner-managed media agency in Germany.

press release 22th October 2012

2012

Serviceplan Live set for success with Marc Hessel22.10.2012 Reorganisation in the Event unit of the Serviceplan Group: with a new name, new management and a new focus, Serviceplan Live is ready to kick off under the Serviceplan Sponsoring & Live company headed by Florian Krumrey. press release 2th. October 2012
Five drivers, five continents and a brand new motor bike11.10.2012 To mark the launch of the new R 1200 GS, Serviceplan and Plan.Net are starting an integrated multi-phase campaign for BMW Motorrad during which five exclusive multi-day tours will take place across five continents. The tours, which will cover more than 20,000 kilometres in total, will all feature the same motor bike. In addition to live reports from the riders on all the relevant social media channels, the campaign also includes printed advertisements, a number of videos and a dedicated website with a blog. press release 11th October 2012
Plan.Net wins complete Lufthansa newsletter account08.10.2012 The Plan.Net Group is pleased to announce that it has won a new account for Deutsche Lufthansa AG and will in future be responsible for all newslettering services for B2C and B2B on both a national and an international level. The first innovative task in this regard will be to introduce a new-style mobile newsletter. Employing the very latest technology, customers will from now on be able to view all national newsletters from the airline on their smartphones, with customised design and device-specific usability. press release 8th October 2012
Mediaplus cuts up magazine for WMF05.10.2012 Mediaplus was tasked with demonstrating the quality and sharpness of WMF's new "Yari" Damascus steel knife using a special type of advertising designed to attract interest among its intended target group. To do this, the Serviceplan Group agency used the famous "falstaff" magazine – aimed at people who like the good things in life – alongside the tagline "Sharpness that you can see". press release 5th October 2012
Innovation for advertisers Heineken first brand to advertise in film trailer block in Germany04.10.2012 Première in Germany: Heineken is the first brand to advertise in a film trailer block in German cinemas. Appropriately, with "Crack The Case" Heineken has produced an ad that looks just like a clip from a Bond film – and even James Bond himself, alias Daniel Craig, appears in it. Mediaplus is responsible for this innovative scheme: this 60-second cinema ad can be seen for four weeks before the film premières, i.e. from September 27nd 2012, in selected digital cinemas and for the first time in Germany as part of the film trailer. press release 4th October 2012
Inspired to go new ways: More than 400 guests joined the discussion at the Innovation Day 2012 in the House of Communication28.09.2012 It was not just prominent speakers who accepted the invitation of the Serviceplan Group and its partners IP Deutschland, United Internet Media, FAZ Group and Burda Style Group to come to Munich for the day, more than 400 guests also attended the 8th Innovation Day in the House of Communication to discuss the latest developments in the fields of brand management, media and communication. press release 28th September 2012
Customer loyalty: Tchibo, dm and Coppenrath & Wiese out in front24.09.2012 Tchibo, dm, Coppenrath & Wiese, Lindt & Sprüngli, Miele, Samsung, BMW, Esprit, Aldi and ING-DiBa are the ten brands in Germany that have the most loyal customers. With the "2012 Loyalty Index", the Serviceplan Group is today presenting the first of a series of annual studies that test brands in terms of their overall satisfaction levels, emotional bond, willingness to repurchase or recommend, and cross-selling amongst consumers. Insurance companies and financial service providers are bringing up the rear among the 97 brands surveyed from 15 industries in the ranking. press release 24th September 2012
Big cinema: "Slow down!" launches film competition21.09.2012 The Federal Ministry of Transport, Building and Urban Development (BMVBS) and the German Road Safety Executive (DVR) have launched a film competition as part of their "Slow down!" road safety campaign: until October 14th, users can upload shorts to YouTube that explain why life is great. The winning clip will then be shown at CineStar cinemas all over Germany for four weeks. The campaign is being backed by presenter Johanna Klum. press release 21th September 2012
Musiol Munzinger Sasserath and Serviceplan launch Trendlabs: international brand experts meet at the 2012 Telco Summit20.09.2012 On September 20th and 21st , brand consultancy Musiol Munzinger Sasserath and the Serviceplan Group are hosting the first joint "Telco Summit", during which brand and communication strategists from various continents will meet to discuss the latest trends and developments in individual markets and to develop joint future scenarios. press release 20th September 2012