Press releases

New arm of the Serviceplan Group takes on the role of efficiency agency, assumes responsibility for international duties, and adds Florian Paul to the

14.06.2012

Communication challenges grow more and more difficult as a result of globalisation and the increasingly international nature of many companies. Against this background the Serviceplan Group has now founded its own holding company named Serviceplan Solutions. Florian Paul, a proven expert in the internationalisation and digitalisation of brand communication, has been appointed its Managing Director.

press release 14 June 2012

2012

Mediaplus Group banking on "Strategic Insights"14.06.2012 Mediaplus Group expands its research department. The media agency, which was established in 1983, is bringing its existing research units together to form a single department. By concentrating its resources in this way, Mediaplus is preparing to meet the growing demands of the market. Barbara Evans will be heading up this new specialist department, which is established in the holding company. press release 14 June 2012
Serviceplan Sponsoring & Rights department is growing – Events added05.06.2012 The Sponsoring & Rights department of the Serviceplan Group is being extended with Serviceplan Event to form an integrated package. The former Serviceplan Event agency is being combined with immediate effect with the business division under Florian Krumrey. The new company department, Sponsoring, Rights and Events, now has more than 30 staff. press release 5 June 2012
Migrants make better brand ambassadors05.06.2012 Migrants are not bargain hunters, but when it comes to brands that they trust, they are clearly the better brand ambassadors – this is one of the key results of a recent study commissioned by Mediaplus and conducted by Facit Digital. Roughly one in three children growing up in Germany has a migration background, so migrants are becoming ever more important as customers for brands associated with families. The resulting challenges for these brands and their publicity are shown by the results of the study – brands must above all raise their profile amongst migrants. press release 5 June 2012
Sustainability Image Score 2012: Study proves that in the eyes of consumers HiPP, Alete and BMW are the most sustainable companies04.06.2012 HiPP, Alete, BMW, Miele, Bärenmarke, Landliebe, Audi, Otto, Mercedes Benz and dm are the ten companies that in the eyes of German consumers operate more sustainably than all the others. This is the result of a representative study of more than 7,600 participants that was carried out by Facit Research on behalf of the Serviceplan Group this year. The companies that lost out and failed to make the top ten are Burger King, Deutsche Bank, O2, KiK and Schlecker, the insolvent discount chain. press release 4 June 2012
Rodenstock opens 'Haus des besseren Sehens' (house of better vision). The architect is the Serviceplan Group.04.06.2012 In its 'Haus des besseren Sehens', Rodenstock has unveiled a virtual world covering every aspect of twenty-twenty vision. The company's website www.haus-des-besseren-sehens.com is unlike other websites in the sector, offering a combination of entertainment and information and setting new standards for communicating with customers and end customers. This new portal is the work of Rodenstock's lead agency, Serviceplan Campaign, and Plan.Net Campaign. press release 4 June 2012
NIVEA and Plan.Net Hamburg banking on black & white creations04.06.2012 The latest NIVEA brand competition has exceeded all expectations; it involved giving contestants the opportunity to design their own black & white dress. Users can very simply create their dress directly on screen at www.nivea.de. A panel of judges will then choose the most attractive one, and Nivea's cooperation partner Zalando will produce and sell 500 dresses in that design. The campaign is designed to promote the new deodorant series "Invisible for Black & White", and is being overseen by Plan.Net Campaign Hamburg. press release 4 June 2012
Florian Bernsdorf joints Indigenus management team01.06.2012 Indigenus is the world's largest independent network of owner-managed creative healthcare agencies. Serviceplan Health & Life has been an active member of the network for many years, and represents Indigenus in Germany, Austria, Switzerland and Dubai. In addition to his position as Managing Director of Serviceplan Health & Life, Florian Bernsdorf (40) has now been appointed to the board of Indigenus. press release 1 June 2012
Serviceplan Austria wins SalzburgerLand Tourismus with good prospects after just a few months in existence31.05.2012 A mere four months after the launch of Serviceplan Austria in the House of Communication in Vienna, the Austrian branch of the Serviceplan Group can already point to a number of successes. Serviceplan Austria welcomes SalzburgerLand Tourismus as a new customer. Meanwhile, for its existing customers Teva/Ratiopharm, Parship and Asfinag (Austria's autobahn and highway financing corporation) the agency is taking responsibility for numerous new projects. press release 31 May 2012
The Serviceplan Group is embarking on a joint enterprise with NOSTRUM, Spain's premier communications agency, giving it immediate access to the Latin31.05.2012 The majority of people are optimistic about Latin America's economic prospects for the next few years. With this in mind, the Serviceplan Group is embarking with immediate effect on a joint enterprise with NOSTRUM, Spain's premier communications agency, which has 20 agencies in Portugal, Argentina, Chile, Colombia, Mexico, Panama, Peru and the USA, in addition to its headquarters in Europe. To ensure it can offer international clients a full range of communication services in these countries as well, the Serviceplan Group is continuing to pursue its internationalisation strategy, starting with the signing of a strategic alliance with NOSTRUM. press release 31. May 2012