Press releases

Serviceplan Receives Phase II Grand Challenges Explorations Funding

31.05.2013

Serviceplan announced today that it will receive Phase II funding through Grand Challenges Explorations, an initiative created by the Bill & Melinda Gates Foundation that enables individuals worldwide to test bold ideas to address persistent health and development challenges. Serviceplan will continue to pursue an innovative global health research project, titled BeHere-BeThere. BeHere-BeThere is a project that takes advantage of the people’s existing habits, such as “checking-in”, and turns it into a donation, without actually asking the users to donate money. They donate with their physical and digital presence. They are there for the Sierra Leone children, for example, while being here in Berlin (London, Paris, Madrid, etc.)

press release May 31th 2013

2013

Sustainability Image Score 201327.05.2013 Sustainability Image Score 2013 Sustainability has become central to society – HiPP triumphs once again in Germany's only survey on the sustainability image of companies HiPP, Miele, dm Drogeriemarkt, Alete, Milupa, Toyota, Bärenmarke, Coppenrath & Wiese, BMW and Audi are the ten companies that are currently operating most sustainably in the eyes of German consumers. This is the result of this year's representative sustainability study of more than 8,000 participants, carried out by Facit Research on behalf of the Serviceplan Group. Companies that have lost out in the rankings include Commerzbank, Burger King, McDonalds, H&M and KiK. Starting from this year, the sustainability survey by Facit Research forms part of the assessment for the German Sustainability Prize. press release May 27th 2013
Reber sweetens up its brand image with Serviceplan Design27.05.2013 From now on, Serviceplan Design will be the new lead agency for Reber, a company with a long-standing tradition based in Bad Reichenhall. The specialist agency from the Serviceplan Group will be responsible for the confectioner's entire design and brand strategy, both nationally and internationally. press release May 27th 2013
Serviceplan uses a "little Italian" to make people want to travel on Deutsche Bahn's Autozug motorrail train23.05.2013 Everyone recognises the Ape, the little Italian cult three-wheeler. One of these vehicles is currently travelling through Germany by Autozug – leaving big events behind without really losing anything, because it is not allowed to enter the Harley Days motorbike festival or go into the football stadium. It is sharing its story on the Deutsche Bahn Autozug Facebook page, where people are invited to participate in a photo competition. press release May 23rd 2013
Facit Digital conducts research into cultural differences in gesture control around the world22.05.2013 The new Samsung Galaxy S4 can do it, so can Smart TVs, and the Xbox Kinect has been able to do it for ages: gesture control. Facit Digital, the user research and user experience consultancy, is now publishing the results of a worldwide study into cultural differences in gesture control for consumer electronics. The study involved a total of 18 countries and was conducted together with UX Fellows, the network for user experience research that was founded by Facit Digital and currently has 23 partners. For the basic functions, such as adjusting volume or selecting channels, surprisingly similar spontaneous gestures were revealed all over the world. In the case of more complex operations, significant differences emerged between different countries. To summarize the first study in this field: gesture control is being enthusiastically received all over the world, but for products that are to be marketed internationally, user tests at a national level will be indispensable for acceptance. press release, May 22th 2013
Investing money can be simple too. With Cortal Consors and Serviceplan.16.05.2013 The latest marketing strategy from Cortal Consors relies on powerful images and a twinkle in the eye: the next instalment of the integrated image campaign "My money. My freedom." that began in early 2010 is starting today. A 28-second TV ad, supplemented by four additional online ads, is also intended to appeal to new customers and people who are less familiar with managing their finances independently. The slogan "Investing money can be simple too. With the help of Cortal Consors." emphasises this. press release May 16th 2013
New Smart TV app for trendsetters, design fans and art enthusiasts brings fascinating photos to the TV screen10.05.2013 The TV is transformed into an interactive picture frame: "MINI Screens", the Smart TV app from MINI, is being launched in collaboration with "View" magazine and international editions gallery LUMAS. A total of 70 regularly updated photos and artworks can be viewed in various categories. The app was developed by Mediaplus, Plan.Net, Serviceplan and nexx.tv. press release May 10th 2013
Survey shows the increasing significance of content marketing08.05.2013 More than 90% of the marketing experts canvassed in a survey believe that content marketing will become increasingly important in future. 64% are planning to make available the budget required as an additional extra, rather than taking funds from other channels. Those questioned tend to ask external service providers, preferably digital agencies, to develop and assume responsibility for content marketing strategies. These were just some of the interesting results that Facit Research received back from the 60 people taking part in the survey. press release May 8th 2013
More motorsport, more communication: Serviceplan turns up the heat06.05.2013 Serviceplan Campaign is responsible for brand communications in terms of DTM. The Munich-based team had already been the lead agency in terms of the communications budget for international motorsport marketing, both offline and online, in 2012 and are turning up the heat even further for 2013. Following the tremendous results after returning to the Deutsche Tourenwagen-Masters series last year (German touring cars masters - DTM), BMW is back on the starting grid this time around as of 5 May. press release May 6th 2013
WEFRA Mediaplus - a new player in the field of B2C healthcare media06.05.2013 WEFRA Werbeagentur Frankfurt® and the Munich-based Serviceplan Group are setting up a joint enterprise known as WEFRA Mediaplus GmbH & Co. KG. The joint venture is a subsidiary of WEFRA Media GmbH and the Mediaplus Group. The idea is to make the business an important player in the field of B2C healthcare media and establish it as one of the top three agencies in the B2C healthcare segment. The market is valued at more than €550 million. press release May 6th 2013