One year after PENNY's emotional Christmas spot ‘The Wish’ moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media.
28.02.2023 / LEGO wins “Best Brand Overall” category, while dm-drogerie markt is named “Best ...
10.02.2023 / The right message is what counts when you want to reach several million consumers at ...
06.02.2023 / Which brands are the strongest of 2022? This secret will be revealed on February 28, ...
The Serviceplan Consulting Group is the international strategy and innovation consultancy for the Serviceplan Group’s branding, marketing and sales. It supports clients in market- and customer-oriented management, branding and positioning processes, integrated communication strategies and digital transformation processes.
Serviceplan is the largest independent and partner-managed creative agency in Europe. We create fascinating content and engaging campaigns that present brands in an integrated way and deliver lasting success.
Media & Data
The Mediaplus Group is the largest independent partner-managed media agency in Europe. It combines data competence and digital media know-how with integrated media planning and deep expertise in the areas of geo-media, research and media innovations. Since 1983, Mediaplus has been serving clients with innovative and creative media-management, individually branded media strategies, efficient media buying and advertising impact optimisation.
Digitalisation & Technology
Plan.Net is the Serviceplan Group’s digital communications specialist brand. It is one of the largest digital agencies in Europe and is focused on data, creativity, technology, media and platform management. More than 1,000 employees at over 25 locations worldwide develop and deliver relevant customer experiences enabling seamless digital customer journeys across all channels.
Marketing Asset Development
Serviceplan Make is the Creative Asset production agency, from the Serviceplan group, created to fulfil the ever-expanding execution and production needs of today.
Insights & Research
Living up to our motto "Building Best Value", Facit combines all complementary research disciplines and provides clients with comprehensive solutions. Core services include consumer behaviour analysis, user experience optimisation and impact assessment of media and brand touchpoints. Insights gained here form the basis for strategic communication planning.
2022 is the most successful year to date for Serviceplan Group, with 1 Grand Prix, 1 Titanium, 4 Gold, 3 Silver and 3 Bronze Lions as well as Independent Network of the Year (Serviceplan Group); and Craft Agency of the Year and 2nd Place Independent Agency of the Year (Serviceplan Germany).
|ADC DE||#1 Agency||2022|
|Cannes Lions||Independant Network of the Year ; Craft Agency of the Year||2022|
|Cresta Awards||Network Agency of the Year ; Agency of the Year||2022|
|The Golden Award of Montreux||Independent Agency of the Year||2022|
|Deutscher Mediapreis||Media Agency of the Year||2022|
|Gerety Awards||Independent Agency of the Year||2022|
|Golden Drum||Network of the Year||2022|
|Horizont Kreativranking||Overall Ranking: 1st Place||2022|
|New York Festivals||Agency of the Year; Independent Agency of the Year; Regional Agency of the Year for Europe||2022|
|RECMA Award Ranking||1st Place||2022|
|Eurobest||Independent Agency of the Year||2021|