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clever fit: Feel stronger

The Idea

No comparisons. No selfies. No pressure. Just a great time: That’s what the more than 300 clever fit studios spread across the entire country offer along with an honest and fair work out for everyone, from newbies to experienced bodybuilders.

Together with Serviceplan Campaign clever fit is now ready for the next step – with an unconventional campaign within the fitness and sports advertising and communication world. The spot’s aim is to raise clever fit’s brand awareness and highlighting the size of the biggest fitness chain in Germany. With its explosive imagery and fast paced storytelling, it celebrates a feeling that has nearly vanished from our fully digitalized, abstract world: the passion-driven feeling of fully committing yourself to exercising.

The campaign shows that working out is more than narcissist body styling. The desire to feel your muscles burn and totally powered out, is a basic human need. The spots were aired on all private TV channels starting from 6th of January. The focus was specifically on 20 to 49 year olds. Throughout the whole year, the commercials will be supported by print, online and social media measures, as well as POS material. This will happen in all three DACH region countries.


clever fit

Fashion & Lifestyle



Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com