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Alive e.V.
Troy Davis – I am alive

The Idea

Alive e.V. is a non-profit organisation committed to the universal abolition of the death penalty. The brief was to create an attention-grabbing online campaign that raises awareness of the inhumanity of the death penalty.

We did this using the tragic example of Troy Davis, who was executed in 2011 despite serious doubts about his guilt.
On a microsite we brought Troy Davis back to life: through his handwriting.
To do this we used the letters he wrote whilst on death row to create a font.
This means users can protest online against the death penalty in Davis' original handwriting.
At regular intervals the posts are printed off and sent to President Obama, thus lending further impetus to the campaign.

Info

Client
Alive e.V. Koalition gegen die Todesstrafe

Branch
Associations / Institutions

Category
Design

Contact

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com