To help boost the public’s perception of volunteering in Bevölkerungsschutz – Germany’s civil protection services – the Federal Ministry of the Interior launched a ‘Prize to promote outstanding service in civil protection’.
In 2009 Serviceplan Public Opinion began to develop this prize into an award brand and high-calibre series of events entitled “Förderpreis Helfende Hand” – the Helping Hand Promotional Prize. The work revolved around close collaboration with aid organisations in Germany: they advertised the prize and acted as multipliers. We communicate directly with volunteer helpers on Facebook – and we talk about them there too. Our activities have steadily increased the number of applicants over the years.
The creative high-point each year is a series of animated videos that show the public the key themes of submitted projects.
Federal Ministry of the Interior