The campaign presented new tariffs of telecom operator Kyivstar that enable subscribers to listen to music and watch videos without paying for traffic in 3G network. Fascinating, fantastic scenes of a modern city in the TV advertising embody the idea of the world without limits. Video and music on the go change traditional idea of the mobile web and open up new exciting opportunities for 3G users. Two central images, a dragon and a DJ girl, are presented on two key visuals embodying unlimited video and music respectively.
Addressing to a young audience, we have gone beyond traditional communication channels and used interactive component in our campaign. Kyivstar Reality app users can imagine themselves as the characters of the TV advertising bringing images on the augmented reality billboards to life. Using the most state-of-the-art technology supports one of the key principles of the brand – innovativeness. Along with TV advertising and outdoor, a complete web communication strategy was launched.