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Mövenpick SELECCIÓN

The idea

Launch of a single-origin coffee as new speciality range from Mövenpick.

Our challenge: The speciality coffee scene is interested in the authentic „terroir“ of each region and knows that similar to wine the individual aroma depends on many factors. Fair trade, hand-crafted und story telling content from the farmers are further aspects of these new premium concept and become experienced and tangible by interactive social media content.

So we created a packaging design to communicate this concept showing the individual farms and cooperatives the coffee comes from.

The result: Mövenpick SELECCIÓN takes the consumer on a journey to experience coffee specialities and an interactive dialogue between the coffee lovers and selected coffee farmers from Costa Rica, Colombia and Guatemala.

Info

Client
Mövenpick

Branch
FMCG

Category
Design

Contact

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com