Serviceplan Cologne created the first TV spot in the history of Tea Geschwender. The company stands out with an extensive range of premium teas and its competent service. Objective of the spot is to increase brand awareness and erase barriers connected to the sophisticated image of tea drinking.
In the 20-second spot, the brand makes its appearance with a “tea-tective”, serving people curious about tea with analytic expertise. The spot was produced at a store in Hamburg, under the creative leadership of Managing Director Oliver Grüttemeier and Creative Director Christina Schilde. Consultant in charge is Martin Berg. Producing company was eitelsonnenschein Filmproduktion GmbH with director Michael Binz.
Defined as main target group are women from the age of 25 to 49 years and generally people curious about tea, willing to explore the world of tea for themselves. The spot was on air in Germany on the TV stations RTL, VOX, TLC and Super RTL from 1 December until shortly before Christmas. Under leadership of Julia Schleunung, media planning was provided by the Serviceplan brand Mediaplus Regio. Besides its appearance on TV, the spot was integrated on the company’s website and on social media platforms.