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Ukraine in 360°

The Idea

To support Kyivstar brand Quality 3G, we launched a creative interactive project that allowed everyone to see Ukraine from a new, surprisingly exciting angle. We have created 85 picturesque views together with the Virbox start-up – a winner of the VDNH Tech business accelerator – and invited Ukrainians to go on a virtual tour across different cities of our country. Panoramas from a bird’s-eye view can be seen in 2D as well as 3D with a help of a cardboard at www.vr.kyivstar.ua or in Kyivstar Reality app.

Special Virbox stands were placed in Kyivstar brand stores where everyone could admire 360° spin views of Ukraine and appreciate the scope of Kyivstar 3G coverage. An innovational technology can get you from Kyiv to Odessa, from Berdiansk to Uzhhorod, from Dnipro to the Carpathian Mountains in one moment. Moreover, everyone buying a smartphone at Kyivstar store got a cardboard as a gift. The video created for the campaign invites to visit Kyivstar stores and appreciate an innovative technology and beauty of our country.

This project became a logical follow-up for Kyivstar augmented reality campaign.