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Serviceplan Content Marketing


After a hundred years of traditional advertising, many people respond in a similar way: They flick through, switch off and click away. But they listen intently if a brand tells a great story. If a product manages to solve a problem. If a company provides open and honest information, makes people laugh or makes them think.

What does a brand need to pinpoint its audience with content and engage in dialogue with them? Content Marketing. This means talking when people are listening, rather than shouting when everyone is busy with other things. The art of acting like media experts requires more than just interesting content. It also requires a tried-and-tested approach.

Serviceplan has been working with national and international Content Marketing programmes since 2010. We have consolidated this knowledge in our Content Marketing Helix, enabling you to find your content DNA in a step-by-step manner – from organisation and strategy through to digital and analogue creation as well as measurement and automatic control.

We help customers become Content Marketing champions: e.g. Hofpfisterei, which has been baking organic bread since 1331. Or the German Advocate Association, which represents 66,000 lawyers. Or BMW, the number one manufacturer of premium cars.

Whether infographics, digital magazines, how-to videos, content hubs, mobile apps or innovative formats, you can pave the way for structured success with our content marketing helix. As Europe’s largest partner-led agency group, we can harness all the resources you need in this regard – from editors-in-chief through to social media consultants and big data experts. Because content marketing is about so much more than temporary buzz; it’s your way of connecting with people who will listen to what you have to say.

Content Marketing Cases

Content on stage

Live from the Content Marketing Conference & Exposition 2016:

Stefan Karch (Brand Management BMW, Head of International Sales Literature) and Harald Gasper (Director of Content Marketing Service Plan Group) talk about the control of marketing processes and the cooperation of BMW and Serviceplan Content.

In seven lessons and with seven example cases they show practically how the cooperation between the agency and brand for both sides worked profitably.

Management of agencies

Serviceplan Content Hamburg


Serviceplan Content Marketing Munich


Serviceplan Berlin


Serviceplan Group