© Serviceplan Group 2024
Keyfacts
AI Marketing
Age of innovation
With the launch of two AI Labs in Munich and San Francisco, right in Silicon Valley, the Serviceplan Group is responding to current marketing trends. Close cooperation and ongoing exchange between the two Labs will enable the Group to keep pace with the evolving technological requirements across the international markets. This unified approach positions the Group as a pioneer in delivering comprehensive, AI-enhanced digital marketing strategies and ensuring their implementations for brands and clients.
Creating creativity... A few impressions from our creating through AI journey.
Our chance to understand our own thoughts so that we can explain to a machine how it can follow the same process. This new age of learning computers that develop their own "ideas" offers a similar opportunity. It allows us to create creativity. How unique the results will be when all humans do the same thing, we don't know. Will the individuality of our prompts lead to radically different ideas? Or will humanity be just a shadow hiding behind a mechanised, universal and overly recognisable style? We will have to wait and see.
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Andrew O'Dell
Serviceplan Americas
Let's get in touch!
