Our team in New York

Nick Johnson

Nick Johnson

President Serviceplan New York

During twenty five years in advertising, Nick has gone from his hometown in KC to Austin, and then on to San Francisco and finally New York City. Regardless of the region, his career has been focused on indies. Unencumbered ones like Bernstein-Rein and Venables Bell & Partners, as well as indies within holding companies like GSD&M and Gotham where he was charged with helping them lean into their indie spirit – in both culture and operations. This has led to multiple AdAge’s Top 10/A-List honors across two different agencies in the last decade. Over time, he’s worked on dozens of accounts from HBO, Walmart, Barclays and Coca-Cola to ConocoPhillips, Audi, Citibank and Luxottica. What’s most important to him are the people (both clients and agency) and the work. During his downtime, when he's not traveling with his partner Dave, Nick balances crazy NYC with more tranquil CT.

Jay Benjamin

Jay Benjamin

Executive Creative Director

Jay is an experienced creative leader whose work consistently blurs the lines between advertising, entertainment, and social good. He is a member of Serviceplan’s Global Creative Board and has previously served on the Worldwide Creative Boards of Saatchi & Saatchi and Leo Burnett. He has been listed on Adweek’s 50 most Vital Leaders in Tech, Media and Marketing as well as the Adweek Creative 100. Jay has lead many of the world’s iconic and global brands including Pampers, Walmart, Tide, Head & Shoulders, Canon, Heineken, Samsung, Cheerios and Chase, to name a few. His work has been recognized at every major award show, including Best of Show at the One Show Entertainment Awards, 38 Cannes Lions, Cannes Media Agency of the Year, Cannes Media Grand Prix, Clio Hall of Fame, and the MTV Video Music Awards.

Nick Chapman

Nick Chapman

Director of Strategy

Along with his English charm, Nick brings 18 years of experience working for top advertising agencies in the US and UK across a wide range of categories on some of the world’s best-loved brands. Previously, as Head of Strategy at Pereira & O’Dell Nick established a planning discipline and department and lead strategy on winning pitches for Mattel, Henkel, Airbnb, Skype, Bevmo!, Intel, The Cheesecake Factory and Memorial Sloan Kettering, in San Francisco and New York. Nick’s prior career includes stints at VB&P, TBWA/CHIAT/DAY Los Angeles, TBWA London, Saatchi & Saatchi London and award winning work for brands like Pedigree, HBO, Barclays, Orville Redenbacher, Sony, Virgin and the British Army. Half Jamaican and half British, Nick is an extremely fast runner, surprisingly dirty dancer and makes an excellent gin and tonic. Nick lives in the East Village with his partner Patrick.

Suzanne Reeves-Lau

Suzanne Reeves-Lau

Group Account Director

Suzanne began her career on the west coast after growing up in the much colder Wisconsin area. Once there, she worked at creative boutique agencies such as Goodby Silverstein & Partners as well as two GSP spin-off’s — Black Rocket & Venables Bell & Partners. She helped launch the Yahoo! brand and it's infamous yodel and also worked across technology brands (Siebel Systems), publishing (Conde Nast) and beverages (Mondavi & Starbucks). After the birth of her daughter in 2005, she moved east to New York. Once here, she spent time at BBDO on financial services (Bank of America), packaged goods at StrawberryFrog (Pampers Global AOR) and at Gotham (Luxottica & Citibank). She is currently a Partner, Group Account Director at Serviceplan NY.

Stefan Schütte

Stefan Schütte

Chief Integration Officer

In the early years, he was a key contributor to the rise of what was a local, Bavarian agency into a national market leader by contributing bigger, more institutional and more international business. Eventually, he became CEO of all the creative agencies within the Serviceplan Group. And over time he partnered with clients like Adidas, Sky, Rodenstock and Allianz, Ferrero and BMW. BMW (both national and international), BMW Lifestyle, BMW Motorrad, BMW Motorsport and BMW Golfsport. And today he’s working hard to bring the Serviceplan Group and New York together — by creating synergies, leaning into the positive spirit of the group and in working together with a veteran, American leadership team to excel in the US with it’s first House of Communication.

Christian Barnard

Christian Barnard

Chief Operating Officer T3/Plan.Net

Christian oversees all aspects of operations at T3, drawing from 20+ years of experience from some of the world’s leading design and technology consulting firms. He works across all T3 clients. During his career, Christian has managed the development of integrated digital experiences across mobile, social and commerce for clients in retail, healthcare, financial services and entertainment. Prior to T3, Christian was Group Vice President at Razorfish, leading the Austin office operations. He also opened the Austin presence for SapientNitro, built out the global delivery function for frog, and managed the UX Design, Strategy and Content team at AT&T. He studied visual design in college and started his career as a typesetter and freelance designer in Chicago. He created his first digital experiences in the mid 90s and worked on the original online edition of the Chicago Tribune. On weekends, Christian has been known to burn some time racing cars.

Ellie Bamford

Ellie Bamford

President ModCo/Mediaplus

Eileidh Bamford is an enterprising agency leader and creative strategic thinker with a love for the dynamic media market. A specialist in leading cross platform communications for global brands; she is focused on defining a vision for what’s coming next and grounded enough to develop an actionable plan to get there. With 18+ years in the business of media she has a strong foundation in all digital and traditional channels, working across a range of verticals including Fashion & Luxury, Entertainment, Ecommerce & Retail, Gaming, Financial Services and Liquor. Currently as President at MODCo Media, Eileidh leads all new business development initiatives, client relations, and strategic media planning.

Ben Gaddis

Ben Gaddis

President T3/Plan.Net

Focusing on innovation, Ben sets the vision for T3 to help clients build Useful Brands through a culture driven by collaboration, prototyping and making cool stuff happen. He oversees all T3 offices. Ben has helped craft innovation, marketing and loyalty strategies for 7-Eleven, Staples, UPS, Allstate, Coca-Cola, Sprite and other clients. He launched T3’s Innovation Labs to help clients take an agile approach to conceptualize and bring new tech, digital experiences and products to market. He also created T3 Ventures that invests in, and provides consulting and services to, early stage startups. Before T3, Ben helped American Airlines launch its first mobile initiative while at T:M Interactive. He was VP of business development at Omnicom-owned ipsh, developing enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He started in account service at The Richards Group. Ben also serves as a Techstars mentor, Wired contributor, and a frequent speaker at events.