In his early years, he was a key contributor to the rise of what was a local, Bavarian agency into a national market leader by contributing bigger, more institutional and more international business. Eventually, he became CEO of all the creative agencies within the Serviceplan Group. Over time he partnered with clients like Adidas, Sky, Rodenstock and Allianz, Ferrero and BMW. BMW (both national and international), BMW Lifestyle, BMW Motorrad, BMW Motorsport and BMW Golfsport. Today he’s working hard to bring the Serviceplan Group and New York together — by creating synergies, leaning into the positive spirit of the group and in working together with a veteran, American leadership team to excel in the US with its first House of Communication.
Christian oversees all aspects of operations at T3, drawing from more than 20 years of experience from some of the world’s leading design and technology consulting firms. He works across all T3 clients. During his career, Christian has managed the development of integrated digital experiences across mobile, social and commerce for clients in retail, healthcare, financial services and entertainment. Prior to T3, Christian was Group Vice President at Razorfish, leading the Austin office operations. He also opened the Austin presence for SapientNitro, built out the global delivery function for frog, and managed the UX Design, Strategy and Content team at AT&T. He studied visual design in college and started his career as a typesetter and freelance designer in Chicago. He created his first digital experiences in the mid 90s and worked on the original online edition of the Chicago Tribune. On weekends, Christian has been known to burn some time racing cars.
Focusing on innovation, Ben sets the vision for T3 to help clients build useful brands through a culture driven by collaboration, prototyping and making cool stuff happen. He oversees all T3 offices. Ben has helped craft innovation, marketing and loyalty strategies for 7-Eleven, Staples, UPS, Allstate, Coca-Cola, Sprite and other clients. He launched T3’s Innovation Labs to help clients take an agile approach to conceptualize and bring new tech, digital experiences and products to market. He also created T3 Ventures that invests in, and provides consulting and services to, early stage startups. Before T3, Ben helped American Airlines launch its first mobile initiative while at T:M Interactive. He was VP of business development at Omnicom-owned ipsh, developing enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He started in account service at The Richards Group. Ben also serves as a Techstars mentor, Wired contributor, and a frequent speaker at events.
Erik is the CEO of MODCo/Mediaplus in New York. For the past 28 years this full-service media agency helped develop billion-dollar brands including Take Two Interactive, Chico's, Swatch Group and Brighthouse Financial. Erik previously ran a media consulting firm, managing media unbundling for BMW North America, Perrier, Nutrasweet, Isuzu and MasterCard. He has been an active partner and investor in firms in the communications space including a PR agency, an event firm, a barter agency, a political advertising agency and a space marketing consultancy with NASA and Russia.
Sarah contributes her expertise in operations and branding to clients like BMW, MINI, Paramount and Lufthansa German Airlines. She is one of the pioneers of the first U.S. House of Communication. She developed her intercultural sensitivities on the Americas Decoupling Account for Lufthansa Group, streamlining Marketing, creative and production processes with system-based solutions. In the markets USA, Canada, Latin- and Middle America, she is improving the quality while increasing the speed in time-to-market of Lufthansa Group project adaptation and transcreation. She continually seeks opportunities to support and contribute to client satisfaction, retention and growth.
Partner of Serviceplan Content / Neverest: As a specialist for content marketing and branded entertainment Tim realized custom built solutions for online video and web TV fitting all screens, integrated music strategies, social media solutions as well as the respective editorial content. Being a digital pioneer with a strong background in the entertainment, music and marketing industry he has been working in leading positions for international clients and agencies such as Apple iTunes, BMW, Disney, MINI, Microsoft, Lufthansa, Philip Morris, BBDO Interone Worldwide and the Serviceplan Group. He has a proven track record of pioneering new technologies as well as innovative music and video concepts, being an active part of the first digital transformation in the media world. He received numerous national and international industry awards in the area of new media advertising, content marketing, app development and online video solutions.
Dominique started her career in Strategic Brand Planning at Springer & Jacoby in Hamburg in the year 2000. Shorty after, adventure came knocking at her door and she joined the Miami Ad School Bootcamp in South Beach, getting immersed with the best of British and US Planning. After retuning to Germany she worked for the creative shop agency ".start" as the Account Planner on Burger King. In 2004 adventure knocked on her door once more and she returned to the US to work at Young & Rubicam in California for Mattel and Jaguar. in 2006, she decided to leave the agency world to take on a new brand challenge and joined Bosch in Munich, Germany. Over the course of three years, putting her diplomacy skills and relentless determination to the test, she successfully re-positioned the brand worldwide together with DDB Berlin. Once the brand Bosch was on track, she decided it was time to follow her passion for brands back to the agency world and has been a Planning Director at Serviceplan since. Here she works for brands such as BMW, Bang & Olufsen and Ferrero. She is part of the Grand Jury of New York International Festival of Creative Marketing Effectiveness and started to give lectures at the Miami Ad School Europe, hoping to send a few more young passionate souls off on their own adventure. She recently moved to New York with her family and now heads the strategic department of Serviceplan New York, dedicated to bringing the Serviceplan to US clients and pushing their brands.