The more possibilities the digital world offers, the more complex transformative projects become - and thus my field of activity.
Whether optimizing the status quo, strategic repositioning or (location) development from scratch: In the past 20 years on the agency side, I have played a leading role in numerous solutions and challenges for agencies and customers. As a qualified business graduate, I advise customers with a focus on content, e-commerce and CRM. Together with integrated, cross-functional teams, I create a new, functional, realistic target including a pragmatic way to get there. My credo: Only those who look at products, services or platforms from different perspectives and never lose sight of the end customer can create meaningful solutions.
What helps me: Over 20 years of experience, a strong network, a soft spot for special challenges - and the best team.
"New is always better" - this sentence has always shaped my professional life. Whether innovative products or change processes that open up new possibilities: my great passion is to create something new.
I have the basis for this, a creative spirit, by nature. I acquired the pragmatic side as a trained computer scientist and businessman with a focus on software engineering and innovation management - and have steadily expanded it in 25 years of professional practice. Experience design and product marketing quickly became the focus of my work.
My most important learning in the research, development and diffusion of innovation projects: Despite all passion, always maintain objectivity! That's why I always work with cross-functional teams that look at a product or an idea from all relevant perspectives. This is the only way to achieve the best possible result.