After a hundred years of traditional advertising, many people respond in a similar way: they flick through, switch off and click away. Yet they listen intently if a brand tells a great story. If a product manages to solve a problem, or if a company provides open and honest information, this makes people laugh or contemplate.
What does a brand need in order to pinpoint its audience with content and engage in dialogue with them? Content Marketing. This means talking when people are listening, rather than shouting when everyone is busy with other things. The art of acting like media experts requires more than just interesting content. It also requires a tried-and-tested approach.
Serviceplan has been working with national and international Content Marketing programmes since 2010. We have consolidated this knowledge in our Content Marketing Helix ((Hyperlink zu: https://www.serviceplan.com/en/case-details/content-marketing-helix-en.html)), enabling you to find your content DNA in a step-by-step manner – from organisation and strategy through to digital and analogue creation, as well as measurement and automatic control.
We help customers become Content Marketing champions. For example; Hofpfisterei, who have been baking organic bread since 1331; or the German Advocate Association, which represents 66,000 lawyers; and BMW, the number one manufacturer of premium cars.
Whether it's in the form of infographics, digital magazines, how-to videos, content hubs, mobile apps or innovative formats, you can pave the way for structured success with our content marketing helix. As Europe’s largest partner-managed agency group, we can harness all the resources you need in this regard – from editors-in-chief through to social media consultants and big data experts. Because content marketing is about so much more than temporary buzz; it’s your way of connecting with people who will listen to what you have to say.