Born Integrated

The Serviceplan Group celebrates its 50th anniversary. 50 years of creation, innovation, independence.

When the agency was founded in 1970, the "Serviceplan" that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions.

Integration is also the theme of the anniversary year, for an idea that involves everyone: 4317 employees in 24 communication houses worldwide, partners and friends of the company. 

The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea in terms of content that brings Serviceplan's "Born Integrated" philosophy to life in the form of a unique arrangement.

Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole, each element bears a section of the anniversary logo. Read out digitally, it leads to the history of the installation and the holistic basic idea of the Serviceplan Group: integration.