Management Board

Alexander Schill

Global CCO

Alex Schill is one of the two founders of the House of Communication in Hamburg, the Serviceplan Group’s first office outside Munich. Since 2006, alongside his role as the Group’s Global Chief Creative Officer, he represents Serviceplan in Hamburg.

After earning a degree at Berlin University of the Arts, Alex began his career in 1994 as a Junior Copywriter in Hamburg. In 2006, he joined the Serviceplan Group as a Partner and Managing Director (creative). Since 2008, Alex is the Global CCO for Serviceplan Group worldwide and is responsible for more than 20 offices in 18 countries with over 4,300 employees.

Within five years of Alex joining Serviceplan, he led the Group to the top of the National and International creative rankings. Concurrently, he drove forward the Group’s global creative expansion, while maintaining its German roots. In 2019, the Group took first place in the Red Box creativity ranking along with the same honours at the BVDW (German Association for the Digital Economy) digital creative ranking, the PAGE design ranking and in the German Media Prize. The Serviceplan Group has also been awarded the title of ‘Independent Agency of the Year’ three times internationally (London International Awards, Cresta and New York Festivals Advertising Awards).

Throughout Alex’s career, he and his teams have won more than 80 Cannes Lions. In 2020, he became a member of the Advisory Board for the international WARC Rankings.

Alex is the proud father of three children and is a creative entrepreneur. Besides his passion for advertising, he is an avid collector of historic motorbikes and enjoys riding them in numerous races around the world.

Bettina Prange

Managing Director

As Managing Director of the House of Communication Hamburg, Bettina Prange is responsible for 350 employees and manages all internal processes. Along with her partners Alex Schill and Vincent Schmidlin, they represent Serviceplan HoC in Hamburg.

Born in Freiburg, Bettina earned a degree in Industrial Engineering at Stuttgart Media University. After that, she began her career as an in-house consultant for Brand Communication in Munich and Barcelona. She transitioned to agency work and managed numerous national and international clients in Berlin.

Bettina joined Serviceplan Group in 2011 as General Manager Consultancy. In 2012, she took over the responsibility for the strategic development of the HR department in Hamburg. She soon laid the foundation for innovative personnel work, which emphasizes a respectful working environment and the development of each employee; during this time, the workforce increased from 175 to 350. Bettina has been a member of the Management Board since 2018. In 2021 she was promoted from COO to Managing Director. Bettina Prange developed the Diversity, Equity and Inclusion strategy for the Serviceplan Group and has been driving it forward as the primary person responsible since 2020.

Bettina has managed and worked on numerous clients throughout her career: e.g., BMW, Vodafone, Deutsche Bank, Osram, and NUK. In 2008 she won the Silver Nail Award from the Art Directors Club Germany for her work with the German Federal Ministry of Education and Research. In 2020 the Serviceplan Group was recognized as a Leading Employer Brand, receiving two ‘Best Employer’ awards.

‘Paths are made by walking.’ True to this philosophy of life, Bettina has lived and worked in many places and has always been open to change. Although she has settled down in Hamburg with her family, the world around her will never remain at a standstill.

Vincent Schmidlin

Managing Partner and Spokesman for the Serviceplan Agencies

Since 2019, Vincent Schmidlin has been Managing Partner of Serviceplan Agency Holding in Germany, with responsibility for Business Development and Integration. He develops client specific communication systems in tune with the new marketing realities. He also manages integrated solutions between national and global Serviceplan Agencies and drives forward the House of Communication concept, combining all communication disciplines under one roof. 

Born in France, Vincent completed a double master's degree in European Management in France and Germany before beginning his career in Hamburg in 1994. For more than 25 years he continues to advise numerous International clients from the broadest range of industries. He is a well-known expert on Brand and Business strategy.

Vincent has been able to help reputable market leaders and ambitious market challengers in almost all industries to achieve significant business and brand success. These shared successes have been recognized by numerous effectiveness, innovation and creativity awards and by long-standing client relationships.

Vincent is a European through and through and considers the founding treaties of the European Union to be “the most successful peace complot what the world has ever seen”. When Vincent isn’t with clients or in the agency, you’ll find him on, in or by the sea.

Serviceplan Consulting

Matthias Breitschaft

Managing Partner

Matthias is the Managing Partner at Serviceplan Consulting Group – the Strategic brand, Transformation and Innovation consultancy of the Group. Alongside his partner Alessandro Panella, he manages 45 experienced experts – to ensure that Brands and Companies keep one step ahead of the competition in the Digital Age – 25 of which are located in the ‘House of Communication’ in Hamburg

After completing his degree in Business Administration and Media at the Universities of Lüneburg and Ilmenau, Matthias started work straightaway as a Brand Strategy consultant. He has been working in agencies since 2002, managing National and International B2C and B2B clients for International agencies and Networks.

Mattias joined Serviceplan in 2018 as Managing Director of the Serviceplan Consulting Group, soon after he became Managing Partner in 2019. He advises National and International clients on matters of Brand Management as well on the subject of Digital Transformation and its effects on People, Brand, Communication and Business models.

During his career, Matthias has managed numerous clients in various ways, from Bild, Mercedes-Benz, Vodafone to OBI and Beck´s. He has won Effie’s and several other prestigious awards and often lectures at the Miami Ad School in Hamburg and the Art Directors Club Switzerland, among others. Matthias has also co-authored the paper ‘Sustainable Dynamic: Brand Management and Branding between Consistency and Compatibility’, published in the book Brand Design – Strategies for a Digital World.

Matthias has the best of both worlds – born in Westphalia along with family with Bavarian roots, Matthias has always been interested in pursuing the connection of supposed opposites to create something good and new. That is when he feels things could get really interesting.

Lukas Paschke

General Manager

As General Manager Serviceplan Consulting Group, Lukas Paschke is responsible for the Serviceplan Group’s strategic consulting topics. Together with his partners Matthias Breitschaft and Alessandro Panella, Lukas manages a 45-strong team across four locations. At the ‘House of Communication’ Hamburg, Lukas is in charge of strategy.

Born in Brazil, Lukas earned his degree in Marketing Communication at the Pforzheim University. He began his career as a Strategist, working in Munich and Barcelona prior to joining the Serviceplan Group in Hamburg.

Lukas joined the Serviceplan Group as Strategy Director in 2014. In his time with the Serviceplan Consulting Group he has been instrumental in expanding the original team of ten, working in two locations to expand the team to 45 highly experienced experts across four locations, by continuously developing the strategy portfolio from a pure communications consultancy to a holistic marketing-transformation consultancy. He has been General Manager of the Serviceplan Consulting Group since 2019.

Lukas has handled numerous National and International clients in his career, from BMW and SEAT Global to METRO, P&G and Saturn. It was for Saturn that he won an Effie in 2017.

Lukas considers himself a citizen of Germany and the world. With his Spanish wife, he has put down roots in Hamburg, but at the same time his multicultural background drives him to constantly rediscover cultures and people. Curiosity and change remain welcome companions in his life.

Serviceplan Bubble

Lars Holling

Managing Partner

As Managing Partner Consulting, Lars Holling is responsible for integrated and strategic client management at Serviceplan Bubble, the agency founded for O2. Together with his creative partners Leif Johannsen and Patrick Matthiensen, he leads a team of approximately 60 communications specialists.

After graduating from High School, Lars developed an early taste of entrepreneurial freedom and created his own business as an Event Organizer. Motivated by the visibility and positive response to his work, he was determined to advance his career further and completed a degree in Communications in Hamburg. Subsequently, he has worked for well-known agencies and clients.

Lars is a true veteran at the Serviceplan Group. Joining in 2009 as a Junior Account Manager, he worked determinedly on his career. In 2018, he was promoted to the management of Serviceplan Campaign Hamburg, and two years later, he was appointed as Partner of Serviceplan Bubble. During his time at Serviceplan, he has worked with various clients, including Deutsche Telekom, Continental, BMW, DER SPIEGEL, and Beck's.

For the client Beck's, he also created one of his most impressive works: the "Le Beck's" can, which has won several international awards.

Whether on horseback or with his dog - in his private life, Lars is drawn to nature. There he can recharge his batteries and escape the stresses of everyday life.

Leif Johannsen

Managing Partner

As Managing Partner Creation, Leif Johannsen is responsible for the conceptual and creative brand management of Serviceplan Bubble, the agency founded for O2. Together with his creative partner of many years, Patrick Matthiensen, and his consulting partner Lars Holling, he leads a team of approximately 60 communications specialists.

After graduating from the Werkkunstschule Lübeck in 2005, he has worked in well-known creative agencies in Hamburg. In 2016, he joined the Serviceplan Group as Creative General Manager and took over creative responsibility for Serviceplan Campaign Hamburg. In 2020, he was promoted to Managing Director and Partner and was responsible for clients such as BMW, Saturn, DER SPIEGEL, TUI, and Adobe.

Leif is a member of ADC Germany and has won more than 300 national and international creative and efficiency awards in his career - including the first prestigious black Cannes Lion for Germany in the "Creative Efficiency" category. He was also honored by the "Germany - Land of Ideas" competition organized by the German government and German industry.

 

Patrick Matthiensen

Managing Partner

As Managing Partner Creation, Patrick Matthiensen is responsible for the conceptual and creative brand management of Serviceplan Bubble, the agency founded for O2. Together with his creative partner of several years, Leif Johannsen, and his consulting partner Lars Holling, he leads a team of approximately 60 communications specialists.

After completing his studies at the Hamburg Technical School of Art, he worked at well-known Creative Agencies. In 2016, he joined the Serviceplan Group as Creative General Manager and took over creative responsibility for Serviceplan Campaign Hamburg. In 2020, he was promoted to Managing Director and Partner and was responsible for clients such as BMW, Saturn, DER SPIEGEL, TUI, and Adobe.

Patrick is a member of ADC Germany and has won more than 300 national and international creative and efficiency awards in his career - including the first prestigious Black Cannes Lion for Germany in the "Creative Efficiency" category.  He was also honored by the "Germany - Land of Ideas" competition organized by the German government and German industry.

Serviceplan Campaign & Content

Florian Klietz

Managing Partner

As Managing Partner (Consultancy), Florian Klietz is responsible for the commercial management and supervision of Key accounts and Brand strategy for Serviceplan Campaign & Content. Together with his team, he develops communications and campaigns here in one of the Group's Creative Flagships.

While studying Media Industry at Ilmenau Technical University, Florian discovered his passion for Brands and their communication at one of Germany's elite Advertising Institutions in Hamburg. After graduating with a degree in Business Administration, he began his career in 2005 as a Strategic Client Consultant and Project Manager for Premium Car Brands and Technology companies.

In late 2009, Florian joined Serviceplan Group in Hamburg. There he initially handled the national market for BMW and constantly expanded its customers with international projects. As a result of this international success, in 2013, Florian spun off a unit under the umbrella of Serviceplan International Holdings, which would henceforth look after the international management of BMW key accounts. Since then, he has been helping to support BMW communication from Germany and in many other Serviceplan Group markets. Florian was promoted to Managing Partner in 2016.

Florian has also worked on these brands on behalf of the Serviceplan Group, including Deutsche Telekom, ABInBev, OSRAM, LG, BMW, and Tchibo. Many of the campaigns that he has run during his career have won numerous international creative awards.

Florian's leisure time belongs first and foremost to his wife and two children, of whom he is incredibly proud. If he has any free time left, he spends it browsing for timeless designer furniture, along with skiing and traveling.

Serviceplan Campaign Hamburg

Michael Schneider

Managing Director

Michael Schneider is the Managing Director of Serviceplan Campaign Hamburg. In 2018, he established the first tailor-made interdisciplinary agency for the METRO global key account for the Serviceplan Group.

With a Master’s degree in economics from the University of Maastricht along with his training in advertising, Michael has worked in the Communications Industry for International Network agencies and Owner-Managed creative agencies for over 20 years,. He joined Serviceplan Group in 2013. He is known for integrated agency solutions and National and International holistic brand communication.

In 2013, Michael was the Management Supervisor for the Serviceplan Group’s client BMW in the German market. Since 2014, he has been responsible, first as General Manager and since 2016 as Managing Director of Serviceplan Campaign Hamburg for the National and International management of brands such as Adobe, BMW, Continental, DZ BANK and METRO.

Throughout his career Michael has managed national and international clients from a diverse range of sectors: automotive, mobile communications, technology, food, finance, fashion and wholesale.

Recently, Michael and his team won a number of national and international awards for various campaigns for METRO, such as a silver Cannes Lion, a silver Nail from ADC Germany and gold in the Best of Business-to-Business Awards.

Always up for a challenge, Michael loves to spend his free time competing in triathlon and CrossFit events. He lives with his wife and two children in his adopted city of Hamburg.

Serviceplan Design Hamburg

Christine Lischka

Managing Partner

Christine Lischka is Managing Partner of Serviceplan Design Hamburg, which specialises in Branding and Packaging design. She is responsible for Strategy and Creative and leads the agency with Martina Kunert.

After completing her studies at the Institute for Graphic Design in Hamburg, Christine began her career as a Designer in a Hamburg Branding and Design agency. Then after as Managing Director and Partner of a Hamburg-based Packaging Design and Branding agency, she successfully managed numerous National and International clients.

In 2014, Christine established Serviceplan Design Hamburg with Martina and since then has     impressively managed an extensive range of clients from the FMCG sector, Pharmaceutical Industry and the Retail Sector. She is passionate about the perception of design and the impact it has on Brands.

In managing numerous well-known clients throughout her career such as Ferrero, Savencia and Coca-Cola along with Bosch and Reckitt Benckiser, that between 2008 and 2014 she has won the Red Dot Design Award four times and also the iF Design Award three times. She is also the co-author of a textbook on ‘The Impact and Perception of Design’.

Christine enjoys traveling, exploring local shops and discovering the culture of the country she is visiting. Back at home in Hamburg, she integrates these experiences with her passion for Design and her knowledge of Semiotics in her daily work.

Martina Kunert

Managing Partner

Martina Kunert is the Managing Partner of Serviceplan Design Hamburg and is responsible for Client Consultancy and New Business Development. She leads the agency which specialises in Branding and Packaging Design along with Managing Partner Christine Lischka.

After taking a master’s degree at the Communications Academy in Hamburg, Martina began her career as an Account Director in a Hamburg advertising agency. She worked for clients such as Coca-Cola, Tchibo and Henkel. Subsequently, she moved to London as an Executive Director in a CI agency and managed various International clients. Ultimately, she returned to Hamburg to specialise in the areas of Packaging design and branding as Managing Partner of an International Design agency. As one of the leadership trio, Martina grew this agency into one of Europe’s leading Branding agencies.

In 2014, Martina established Serviceplan Design Hamburg as Managing Partner with Christine and since then has managed a broad range of clients from the FMCG sector, Pharmaceutical Industry and the Retail Sector. She is passionate about international Client relations and advises companies on both Corporate Identity processes and on Packaging and Brand design matters.

In her career Martina has managed numerous prestigious brands such as Campari, Red Bull, Davidoff, Heineken and Bosch and has undertaken very diverse design projects in the process. In the years between 2008 and 2014 she has won the Red Dot Design Award four times and the iF Design Award three times. She is also a popular speaker requested at various FMCG conferences.

Martina appreciates the diversity of cultures and loves the opportunity to experience it firsthand with Local Brands and New Packaging in global markets.

Serviceplan Docks

Melanie Hart

Managing Partner

Melanie Hart is Managing Partner and, in this role, together with her creative partners Markus Kremer and Jan Grothklags, is responsible for the Serviceplan Docks - a tailor-made agency founded in 2021 at the Hamburg location, especially for the client Tchibo. Strategic brand consulting, campaign development, marketing conception, creative content production, and the design and supervision of various international master media are holistically managed for Tchibo in the Docks from a single source.

Melanie's career in the Communications industry began in 2000. After earning a degree in Communications while working, she went through the traditional development stages of a strategic brand consultant in prestigious creative agencies in Hamburg and Amsterdam. Her intense focus on content development, production, and optimizing complex processes up to digital transformation has shaped her career for more than 15 years.

Melanie joined the Serviceplan Group in 2009. Before being appointed as a Managing Director in 2015, she held roles as an Account Director, Management Supervisor, and General Manager within the agency. Melanie especially values the agency's entrepreneurial mindset and individual responsibility, and creative freedom. She consistently uses the latter within the agency to exemplify and push critical issues for commercial success and personal wellbeing, such as enabling leadership and diversity. Her impressive, diverse team of approximately 80 highly experienced employees repay her with loyalty and reliability by applying the highest quality standards to their work.

Born in Hamburg to a Latin American mother, Melanie grew up enjoying two cultures, languages, and mentalities – a gift she enthusiastically passed on to her son. She lives in the city center with her husband and son. She decided to forgo her car in favor of a more environmentally friendly bicycle.

Markus Kremer

Managing Partner

As Managing Partner Creation, Markus Kremer is responsible for the creative and brand strategy product of Serviceplan Docks. Founded in 2021 as a tailor-made agency for the client Tchibo, he heads it together with Jan Grothklags and Melanie Hart.

After graduating in 2004 with a Master's degree in designing, he worked at some of  Hamburg's most creative agencies before joining the Serviceplan Group in 2015. After just under a year as General Manager, he rose to the executive board and has also been part of the partner circle since the end of 2016.

Markus has built up an extensive client list at the Serviceplan Group - including Deutsche Telekom, ABInBev, Continental, BMW, and last but not least, Tchibo. For these and other clients, he has won more than 300 national and international awards. As a long-standing ADC member, he also sharpens the creative focus of the Hamburg location.

Markus became a father for the first time in April 2020 and has been on cloud nine ever since. Together with his little family, he enjoys life in St. Pauli. Besides being a sports fan, he is a big movie fan and loves the cinema!

Jan Grothklags

General Manager

As General Manager of Serviceplan Docks, Jan Grothklags is responsible for Art Direction, Design, and Conception. Together with Melanie Hart and Markus Kremer, Jan forms a well-established team that supports the client Tchibo with a team of about 80 people. 

In 2005, Jan graduated from Braunschweig University of Art with a degree in Visual Communication. His path there was anything but straightforward: after A levels, he initially studied Landscape Architecture before beginning a double degree in Industrial and Communication Design. Jan continues his passion and interest in Architecture, Design, and Communication. This path still shapes and enables him to redefine the many various challenges and tasks of modern communication.

When he joined Serviceplan Group in 2009 as Art Director, Jan developed himself and his clients steadily. Today, as General Manager, he contributes his experience to the development of holistic, integrated communication campaigns, accompanies digital transformations, and shapes a culture that engages the creativity of all departments. 

In his career, Jan has handled a wide variety of clients with diverse remits. These range from Continental, BMW International, MINI International, Sony Europe, Alliance Global Investors, and last but not least, Tchibo.

‘No water, no life’ is not just Jan’s motto; it also describes him well: as a competitive swimmer and surfer in his youth, these days, he still garners energy, strength, and new ideas whenever he dives into the water.

Plan.Net

Michael Neuner

General Manager

Michael Neuner is General Manager of the Hamburg office of Plan.Net Performance. Besides the traditional performance disciplines of search-engine marketing, affiliate marketing and advertising on marketplaces (e.g. Amazon), Michael also promotes the data-driven and integrated management of creative and media.

After completing his business administration degree, Michael founded one of Germany’s first performance marketing agencies in 2004. After selling the business to a global media holding company in 2007, he developed national and global performance-marketing strategies for that company as general manager. From 2017 Michael was responsible for a large agency group at Facebook.

Michael joined the Serviceplan Group in May 2018. Together with his 70 colleagues in Hamburg, Munich and Cologne, he is turning Plan.Net Performance into a ‘data-driven pioneer’, while never losing sight of relevant digital user experiences and maximum client success.

Michael has managed and been responsible for many client accounts of the most diverse size and complexity throughout his career. Even today, the mix of SMEs and global corporations has a very special appeal for him. His clients come from a wide range of sectors, from tourism and automotive to health, retail and finance.

Alongside his work, Michael loves to travel to the Nordic countries and gives tips on travelling to his favourite country, Iceland.

Mediaplus

Andreas Fuhlisch

Managing Partner

Andreas Fuhlisch is the Managing Partner of the media agency in the House of Communication Hamburg. Mediaplus Hamburg is the Hamburg dependence of Europe's largest independent and partner-led media agency. Mediaplus is the innovation agency for measurable brand success and stands for the consistent integration of media, digital, data and content.

Following his start at Axel Springer SE and an accompanying course of study in communications, the Hamburg-born man switches to the Bauer Media Group, where he takes over the management of print and digital marketing at Europe's largest magazine publishing house after holding various positions in the advertising division. At RMS Radio Marketing Service, Andreas was responsible for the national sales of German private radio stations and the development of advertising-financed digital radio.

After joining the Mediaplus Group, Mediaplus Hamburg has grown from 12 to 40 integrated consultants with expertise in all digital and classical media disciplines. The team looks after clients such as Rügenwalder Mühle, Bahlsen, Popp Feinkost, Schwartauer Werke and Audible. Mediaplus Hamburg won the first golden Effie for Rügenwalder Mühle in 2015.

 "Only what is really fun can be made truly good" is the professional motto after Andreas Fuhlisch leads his team and looks after his customers. Privately, the sporty family man can be found on his bike, in the garden or with his wife, son and the family dog on the Elbe.

Neverest

Christoph Köhler

General Manager

Christoph Köhler is the General Manager of Neverest North. His department Is responsible for the implementation of all the Film and Video projects for the ‘House of Communication’ Hamburg.

In his youth, while other young boys dreamt of being an Astronauts or a Firemen, Christoph wanted to make films and that is exactly what he did.  It all started with using Playmobil sets with exploding action figures, moving onto MTV as a Director and Producer of successful formats. Since 2002, Christoph has worked for large well known Creative Agencies and has been in management positions since 2012.

In 2011, Christoph began working at Serviceplan Group as a freelancer on film projects for BMW along with having a Consulting role. As both Serviceplan and Christoph work extremely well together, that in 2018, Christoph began running Neverest North in an everlasting commitment and dedication to excellency. A happy ending!

Christoph has managed an impressive number of Top-quality clients in his career, such as Mercedes-Benz, BMW, Telekom, Vodafone and Montblanc.

This has lead to campaigns handled by Christoph and his team to win multiple awards and distinctions at all the well-known and respected Creative Awards Events worldwide – a winning streak that they sure intend to maintain.

Christoph lives in Hamburg with his family and feels fortunate that he has the best job in the world.

hmmh

Stefan Messerknecht

Managing Partner

Stefan Messerknecht joined hmmh, (Germany’s leading agency in connected commerce,) in 2006, as Managing Director, where he has focused on business development. Over the years, hmmh has grew to a total of over 380 employees in offices in Bremen, Berlin, Hamburg and Munich, as well as in Dubai and India. The agency became part of the Serviceplan Group in summer 2014 at which time Stefan became a Managing Partner.

Before joining hmmh and after studying Business Administration at Kiel University, Stefan worked as a Strategy & Planning manager for Linotype-Hell AG and as Marketing Manager for Siemens TelPlus in the USA. From 1992 to 2006, he led the Bremen-based Messerknecht Group as managing partner.

Based on his experiences at home and abroad, Stefan addresses the importance of disruption of digital transformation and of the concomitant culture change in companies. The subject of agile management is especially close to his heart. The courage to change and knowledge of current and future market trends in the digital economy are key potential opportunities for success.

hmmh’s development into an agile, largely self-organised company has been Stefan’s focus over the last few years: moving away from functional silos and too much hierarchy towards interdisciplinary, client-orientated teams. The ‘Pioneers in future commerce’ vision is what motivates him.

Stefan is married and has three children. He loves to play hockey, is interested in European history and Bordeaux wines, and volunteers with various organisations.