The Serviceplan Group, now the largest and most strongly diversified agency in Europe, was founded in 1970 and currently unites all communications disciplines under one roof: brand strategies, media or online specialists, creative teams, web designers, dialogue or CRM experts, market researchers, PR consultants or marketing specialists.
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words: BEST BRANDS. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the “House of Communication“.
The Serviceplan Consulting Group is the international strategy and innovation consultancy for the Serviceplan Group’s branding, marketing and sales. It supports clients in market- and customer-oriented management, branding and positioning processes, integrated communication strategies and digital transformation processes.
The basis of our exceptional creative services is our innovative and networked way of thinking and working. This is how the overall concept of innovative campaigns is created. Serviceplan agencies manage the creative process and all interdisciplinary services from their respective core disciplines. Serviceplan is ranked as one of the top creative agencies worldwide.
Media & Data
The Mediaplus Group is the largest independent partner-managed media agency in Europe. It combines data competence and digital media know-how with integrated media planning and deep expertise in the areas of geo-media, research and media innovations. Since 1983, Mediaplus has been serving clients with innovative and creative media-management, individually branded media strategies, efficient media buying and advertising impact optimisation.
Digitalisation & Technology
Plan.Net is the Serviceplan Group’s digital communications specialist brand. It is one of the largest digital agencies in Europe and is focused on data, creativity, technology, media and platform management. More than 1,000 employees at over 25 locations worldwide develop and deliver relevant customer experiences enabling seamless digital customer journeys across all channels.
Marketing Asset Development
In 2016 Serviceplan Group established Serviceplan Solutions, an agency founded in 2012, as an own independent holding. The Serviceplan Solutions is a creative content production specialist focused on creating and managing content in a smarter way, so that the outcome is delivered faster for a better and most cost-effective result.
Insights & Research
Living up to our motto "Building Best Value", Facit combines all complementary research disciplines and provides clients with comprehensive solutions. Core services include consumer behaviour analysis, user experience optimisation and impact assessment of media and brand touchpoints. Insights gained here form the basis for strategic communication planning.