Serviceplan Public Opinion is Serviceplan agency group’s specialist arm in political and social communication. We help our clients handle public opinion creatively and strategically. We run information and motivation programmes for a broad audience, and we carefully target defined political stakeholders. We help public institutions publicise their social concerns – from healthcare, to IT security, to combatting undeclared employment. We also find creative ways of lending communicative weight to positions in business and civil society, as part of the political decision-making process. To do all this, we combine our love for effective communication with a passion for public affairs. We think in terms of creative, conceptual and technological solutions instead of rigid disciplines.
Nobody is born powerful in a democracy. Influence always stems from our convictions and our success in conveying them. Political weight is always based on communication. This applies not only to political individuals, but also to associations and corporations with political aims. There are many standpoints in the public discourse which deserve to be conveyed effectively. But giving them weight requires an understanding of complex themes and processes combined with the whole gamut of contemporary communication, professionally handled. That is what we have at House of Communication in Berlin, the home of Serviceplan Public Opinion.
We are political animals with a passion for creative solutions. Political and PR strategists, creative copy writers and art directors, social media advisors and editors, event professionals and online technicians all work under one roof. Moreover, we are helped by having access to the expertise of what is by far Germany’s largest owner-managed agency group. We combine Serviceplan Group’s culture of innovation with a deep understanding of political opinion making, a penchant for topics that require explanation, and a passion for creatively translating complex issues into the public arena.