Amprion

WIR SIND DA.

  • Category

    Repositioning
  • Industry

    Energy
  • Client

    Amprion

How to make an invisible brand relevant to society?

As a transmission system operator, Amprion ensures the supply of electricity and thus plays an essential role for the company. Due to difficulties with local stakeholders the company has so far deliberately kept a low profile in terms of communication. As a result, the brand is virtually unknown (national awareness 1%).

How can the brand now be made more visible and the population made aware of the relevance of Amprion's mission as a driver of the energy turnaround? How can we win over employees to represent the mission to the outside world?

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A clear positioning that makes employees proud and shows relevance

 

With a self-confident brand image that highlights the essential role that Amprion plays in society - Amprion connects - and carries it from the inside out.

 

And with an image and project communication that gives visibility to this role of the company with an emotional promise.

 

WIR SIND DA. (= WE ARE HERE.)

The repositioning was received very positively by both employees and management and is actively lived.


Market research results and campaign reporting on the 1st campaign phase prove that the level of awareness has been significantly increased and a positive image as a pioneer of the energy turnaround has been created.

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