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From a vision to visionary of detergents

Worldwide, over 400.000.000 tons of plastic is produced every single year. Most of it ends up in our ocean eventually. Dash doesn‘t want to be part of that problem anymore and is about to change its production completely, until all of they’re products are 100% plastic free. However, they briefed us to come up with a campaign based on freshness.

Meaning instead of Me-Too

After consultation, the joint decision was quickly made to use the plastic-free vision as a USP. This is how the hashtag #visionplasticfree was created. To visualize that vision, we developed a suitable and unique origami-styled paper look that has the power to stand out. But it also comes light-hearted, since Dash is only at the beginning of a massive turn-around in its production process and doesn’t want to be perceived as eco-hardliner.

Sound off
Sound on

The campaign received a lot of positive responses. We created over 155 mio contacts in 2020 alone. Many customers wanted to learn more about this #visionplasticfree and where they can find the products.


Our idea and its implementation is based on integrated work throughout different Serviceplan teams - Creation, PR and Media.

CLIO Health  1x Gold ; 1x Silver 2022
D&AD Jury 1x Graphite 2022
New York Festivals 1x Finalist 2022
The Webby Awards PEOPLE'S VOICE WINNER 2022