How can an insurance company send a signal against selfishness?
R+V Versicherung is facing a major challenge: Insurance is not a topic people like to deal with and their products are in great need of explanation. In addition, although R+V is one of the largest insurers in Germany, it is not very well known as the insurance brand of the cooperative FinanzGruppe VR Banken.
This means a double task for communication: Strengthen the brand and increase the demand for R+V insurance.
Against selfishness. For more community.
We translate the historical basic values of the Wiesbaden insurance companies with a contemporary attitude campaign. An emotional spot presents the central idea on TV, in print and in the digital media. The message: Community is more important today than ever before.
The campaign's claim gets to the heart of the matter and at the same time offers a solution approach that is now being used in all corporate communications: You are not alone!
The campaign has been running since February 2020. Success figures or market research - such as brand awareness, brand sympathy, etc. - are not valid at this point and at the beginning of the multi-stage and long-term campaign.
Initial key figures such as search volume and awareness are already showing a positive development. The public interest and feedback confirms the decision for the courageous approach to take a clear stand - internally as well as externally. Norbert Rollinger, Chairman of the Board: "We are now making visible what our roots are.