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2006, CEO Florian Haller began to implement his vision of the Serviceplan Group as the first globally active agency group with German roots. In addition to the German sites in Munich, Hamburg, Bremen, Berlin and Cologne, company locations have been established in a further 15 countries around the world. The goal is to develop all branches into Houses of Communication, which bring together all communication disciplines under one roof. In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies in all significant economic areas in Europe, Middle East, Asia and USA.
Thanks to its close cooperation with other partner agencies, the Serviceplan Group is also represented in some of the world’s most important economic hubs. Its close relationship with agency group Unlimited means that the Serviceplan Group is represented in the United Kingdom. A partnership with the agency Ariadna expands Serviceplan to South America. Serviceplan Group also has a strategic partnership with Hakuhodo, a respected trans-national agency group in Asia and the number two in Japan. Since 2021 Serviceplan Group and Stagwell form a global strategic alliance. The focus of the cooperation is on mutual support in the conception, planning and implementation of media strategies.
Founded in 1999 by Juan David Pinzón, Ariadna Communications Group is the largest independent integral communication network in the Americas today.
With 17 offices in 14 countries of the region, Ariadna delivers services to 23 countries of the Americas with a team of over 700 interdisciplinary specialists of more than 18 nationalities. Continuously expanding its operation and services, it expects to have a total of 20 offices in 17 countries by the end of 2019.
Ariadna has become an example of effectivity, creativity and innovation in the region with the combination of services that delivers an integral service, keeping the technological and digital DNA that inspired the company 20 years ago.
The group’s methodologies “Smart Human Touch Points” and “Behavioural Change” based on consumer data analysis, category perception and transactional analysis allow the creation of statistic and econometrics models that help its customers to make business and advertising decisions based on data. A partnership with the Serviceplan Group expands its services to Europe.
Founded in 1895, Hakuhodo is an integrated advertising and communication agency headquartered in Japan. The core agency of the Hakuhodo DY Group, Hakuhodo is the world’s sixth largest advertising agency according to Advertising Age’s “Agency Report 2018”.
The Hakuhodo Group has offices in 20 countries and regions, and over 10,000 specialists working in Japan and abroad. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.
The Sei-katsu-sha insight forms the basis of Hakuhodo’s thinking, planning and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.
Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.
Serviceplan Group and Stagwell form a global strategic alliance. The focus of the cooperation is on mutual support in the conception, planning and implementation of media strategies for global budgets.
Stagwell is the home of Stagwell Media Network (SMN), a group of leading multichannel agencies. They are a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology.
They believe the market is demanding new types of marketers that combine deep data, insightful analytics and a comprehensive understanding of the digital landscape. The global network of forward-thinking agencies empowers to think bigger, adapt faster, and provide greater value for the world’s most ambitious brands.
SMN accelerates growth for global B2B and B2C companies. The network has more than 2,500 experts in more than 20 locations in 15 countries.
UNLIMITED is an insight-led, tech-enabled, integrated agency focused on delivering better business outcomes for brands. We drive sales, performance and ROI for our clients through our deeper understanding of human behaviour.
Our connected capabilities operate across the end-to-end customer journey via our award-winning specialists in Marketing, Communications, Insight & Analytics and Digital Transformation. As a scalable platform, our Human Understanding Lab, allows us to offer unique data and technology-driven expertise into each division.