Uncertainty. Isolation. Boredom.

 

People’s media usage behaviour has changed considerably. TV is being valued as a reliable source, streaming services are providing distraction and social media is offering a replacement for physical closeness. Brands that make targeted investments now will come out of the crisis as winners.

Our three theories regarding “Media”

Feelings of closeness and familiarity create a sense of trust.

In a time of social distancing and isolation, consumers are clinging to familiarity. Feeling closer to others is more important than ever right now. How can you use the current momentum and strengthen your brand with regional communication?

 

Now is the time to gain market shares.

As the data from two economic cycles show, brands that increase their ad spending during a crisis are able to secure market shares in the long term. Which channels should you invest in now to ensure the growth of your brand in the long term?

 

Reach is experiencing double-digit growth. That offers opportunities.

With an increase in viewing time and a reduction in costs per GRP by around a third compared to 2019, TV ad spending is more worthwhile than ever. Which contexts, broadcasting times and channels are currently the right ones for your brand?

Our experts are on hand to advise you and answer the most important questions. Get in touch with us.

 

An interdisciplinary team from the House of Communication is on hand to develop individual, innovative and creative solutions together with you in the shortest time.

We answer your questions about

Regional media optimization

» How is consumer buying and media usage behaviour changing?

» How can regional advertising now be used in addition to national communication?

» What would be the optimal budget distribution nationally/regionally?

» When does it start to pay off for me to advertise regionally in addition to national communication and in which media?

» What spaces are people moving in now?

» Can regional communication strengthen my brand?

» In which areas do my potentials actually lie?

» How can I now convey nearness to my customers and create trust in my brand in the region? 

Media strategy

» How is consumer buying and media usage behavior changing in the current situation?

» Which media are benefiting from changing consumer behavior in the current crisis and what investment strategies offer the greatest efficiency gains?

» What opportunities arise during a crisis for sustainable brand growth?

» How can the relationship between advertising investment and market share in a recession be quantified?

» Which brands and industries have the greatest growth opportunities?

Media-Optimization

» How is consumer buying and media usage behavior changing in the current situation?

» Which media are benefiting from changing consumer behavior in the current crisis and what investment strategies offer the greatest efficiency gains?

» What opportunities arise during a crisis for sustainable brand growth?

» How can the relationship between advertising investment and market share in a recession be quantified?

» Which brands and industries have the greatest growth opportunities?

Do you want to know how French supermarket chain Auchan is reacting and why now in particular is the time to gain market shares?

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