Monica is from Taiwan and has been working in China since 2009. She has over 15 years of experience in brand and digital marketing, including brand strategy, integrated communication and social marketing for the creation of an effective brand experience. Monica believes every great brand should have a unique belief and positioning. The role of an agency is to sharpen the brand with local insights, create a ‘twin-peak performance’ and achieve an effective result with great creative work in China.
For over 20 years, Mr Uwe Haizmann has been living and working in Shanghai. He joined EAC in 2008 and is the Global Head and Partner in charge of EAC’s Operational Excellence practice. Mr Haizmann’s team in Shanghai focuses on operational excellence projects for European-based industrial and consumer goods companies in Asia. He is fluent in German, English and Mandarin and holds an MBA degree from the China Europe International Business School (CEIBS).
Barbara has worked in communications for more than 25 years, both for brands as well as international advertising networks, and can look back on 20 years of management-level experience. Originally from Germany, she made the move to China in 1999 and speaks the language as well as having a deep understanding of Asian cultures. Barbara strongly believes that Western societies can learn and adopt from China with its young, agile and highly digital society. She loves building team structures and solutions for the ever-changing landscape and demands – while always keeping the human aspect and insights in mind.
Born in Berlin, Andrej holds a Master’s degree in Sinology from the Free University Berlin, as well as an MBA degree. Andrej joined Viessmann China as Business Development Manager in 2010. From 2014 to 2018, he held various positions at Viessmann’s HQ in Germany, such as Head of IKAM, BU Manager for Asia and later Western Europe. Andrej has a passion for ensuring an emotional connection between brand and customer/user.
Fredrik has been dedicated to Vorwerk for over 15 years, a journey that has taken him through many countries and cultures – from Japan, Singapore, Vietnam, the Philippines, Switzerland and back to Asia and China. With his vast international experience, he has a strong sense of intercultural awareness that offers insights and unique advantages for cultivating new markets. In 2012, Fredrik started the Thermomix® business in China. Within just eight years, the business grew from zero to 3,000 advisors and generated sales of more than 150 million euros, transforming a small start-up into a successful large organisation.
Karl Wehner joined the Alibaba Group in June 2016 and was appointed to General Manager for the regions in July 2017. Since August 2019, he has also been responsible for Alipay and Ant Financial Services. Karl helps partners across key European markets to access the Alibaba ecosystem. He brings over 20 years of experience in the digital commerce sector to the role.
Bernard has more than 20 years of communications experience with international advertising networks, 10 of which at management level. Originally from Hong Kong, he has been working on the Chinese market for more than 15 years. Bernard believes that developing proprietary innovative products is the only way to achieve agency differentiation and cater for the current digital development and consumer popularity of the digital experience in China.
Sami Wong has studied psychology, marketing and clinical psychology. Born in Beijing and raised in Hongkong and Los Angeles she has first-hand intercultural experience. This puts her in an ideal position to read the Chinese consumer mind and translate this into Western marketing concepts that work in Asia. Sami has been running the global concept m group’s Asia Pacific research from the two concept m offices in China since 2011, where, together with her European colleagues, she has been pioneering new research methods, including Brand Zodiacs and the True Depth Panel. Sami is also a regular consulting psychotherapist for CGTN (China Global Television Network) providing psychological insights into trending issues in China.
Dirk Ziems has worked in the field of in-depth psychological marketing research for the last 30 years. After co-founding a research agency in Australia he launched the concept m global research boutique in Germany in 2008, which specializes in cross-cultural research in all global regions. With concept m Dirk has pioneered new in-depth research methods of motivations, cultural trends and brands. Gaining a deep understanding of China’s consumer culture has been one of the most fascinating experiences in Dirk’s professional career.