Serviceplan China

Serviceplan China was founded as an integrated full-service agency in 2013 in Beijing and 2015 in Shanghai. Our 140 Chinese colleagues work successfully for several national and international clients such as BMW, HIPP, KrausMaffei, Schott, Lynk&Co, Budweiser, Vivo, T-Mall, Milkana and Austrian Airlines. The offices are also specialised in helping foreign companies and brands to find their way onto the Chinese market.

Serviceplan Group

The Serviceplan Group is the largest and most diversified owner- and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan quickly developed its “House of Communication” concept, creating the only fully integrated agency model in Germany, combining all communication disciplines under one roof.  The Serviceplan agency Group is represented in 35 countries worldwide with 24 agency locations plus additional local partnerships

Europe              17 offices, 12 countries            4200+ colleagues
Asia  6 offices, 5 countries 220+ colleagues
North America New York City 65+ colleagues 


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Serviceplan International Roadshow ─ China Insights

+49 (0)89 2050 2555