04 June 2020 | 11:00 am – 12:15 pm (CET)
CHINA´S ECONOMY AND BUSINESS LANDSCAPE DURING AND AFTER COVID-19
By Uwe Haizmann, Partner, EAC – Euro Asia Consulting Shanghai
As the first economy hit by the COVID-19 crisis, China is also the first major economy to make its way back out of it. The country has shifted gears into rebound mode with both the government and businesses focusing on revitalising the economy and utilising the resulting catch-up effects. Long-term trends already prevalent before the crisis are expected to bounce back and potentially even gain speed. Mr Uwe Haizmann will provide on-the-ground insights into how the Chinese economy and business landscape have transformed during the crisis and how the government will further boost the economy in the years to come.
WESTERN BRANDS IN CHINA – NEW CHALLENGES FOR SUCCESS
By Sami Wong, Research Director concept m China & Dirk Ziems, Managing Partner concept m
New access to brands: In recent years, Chinese consumers have grown more demanding and selective. Status is no longer everything, western brands are no longer default role models. A new pride in the top performance of Chinese brands such as HUAWEI, BYD and Alibaba is emerging.
Brand success requires deep psychological insights: If a western brand wants to be successful in China, cultural and psychological differences have to be taken into account. Value systems change quickly over generations. Everyday behavior, which product categories need to cater to, is also changing. Purchasing behavior is shaped to a much greater extent by social consensus factors and is digitalized to a greater extent than in the West.
HOW TO BOOST YOUR ‘IMMUNE SYSTEM’ AND PROTECT YOUR BUSINESS ─ CHINA INSIGHTS
By Barbara Susanne Hans, COO Region Asia Serviceplan International & Monica Chien, Head of Planning Serviceplan China Beijing
Join Serviceplan International and Serviceplan China on a journey into understanding the latest trends in communication technology and find out how consumers are interacting with technology and consumption these days. We want to show you how you can protect and boost your brand in this ever-changing marketplace with its 1.4 billion inhabitants. What is the impact of the pandemic? What is the impact of 5G? And how can you keep up the pace in this world of e-commerce and live streaming?
10 June 2020 | 11:00 am – 12:15 pm (CET)
E-COMMERCE EVOLUTION IN CHINA
By Bernard Wong, Managing Director Serviceplan China Shanghai
Taobao, Tmall and JD are the most well-known major e-commerce platforms in China. According to local research data, the number of e-commerce customers reached 700 million in 2019. However, as the e-commerce market becomes more competitive, different e-commerce platforms are developing new marketing models to encourage consumers’ desire to buy. In this presentation, Bernard will be sharing how live streaming and group purchasing are gaining in popularity and proving successful at generating e-commerce sales. He will also draw your attention to the up-and-coming social commerce platform Little Red Book, which is also seeing huge success. He will then go on to briefly talk about how brands are reacting to consumers’ ‘revenge spending’ as China emerges from the COVID-19 pandemic.
THE FUTURE OF DIGITAL COMMERCE – INSIGHTS INTO THE ALIBABA ECOSYSTEM
By Karl Wehner, General Manager Alibaba Group – Germany, Austria, Switzerland, CEE and Turkey
Current times may be challenging brands and retailers across the world but those that have invested in developing their digital capabilities are continuing to generate sales and engage with customers at a time when commerce has otherwise nearly ground to a complete halt. Digital savviness will remain crucial as we adapt to evolving consumer preferences. Karl Wehner will be talking about the possibilities offered by the Alibaba ecosystem and giving insights into trends and developments, new tools and technologies.
17 June 2020 | 11:00 am – 12:15 pm (CET)
EMOTIONAL TOUCHPOINTS – UNDERSTANDING AND LEVERAGING THE CUSTOMER JOURNEY
By Andrej Jautze, Managing Director, Viessmann Heating Technology Beijing and Viessmann China
Our purpose is to “Create Living Spaces for Generations to Come”. And there could hardly be a better market on which to realise this vision than China. Consumers are craving comfortable living solutions – especially during those cold and humid winters. All international heating players as well as a plethora of local brands are competing for the attention of B2B partners and users alike. Understanding the target group’s pains and needs and addressing these along the intricate user journey are key to cutting through the noise. Viessmann draws on a range of interconnected themes to touch the user emotionally and be part of the relevant set. Family, German heritage, sports and the environment are woven together into a solid fabric to tell our story.
BUILDING THERMOMIX® FROM ZERO TO HERO IN CHINA – MODERNISING THE DIRECT SELLING MODEL
By Fredrik Lundqvist, Business Development Director Asia; Sales Director of Thermomix® China, Vorwerk
Defined by a rapid pace of change and urbanisation, China is highly digitalised and as diversified as a continent. How can a new brand be introduced here into a totally new category via the traditional direct sales model? And how can a brand name be turned into a category name and developed from scratch into a 150-million-euro business in this highly competitive market? Think globally, act locally! Fredrik will be sharing his secrets to winning over the hearts of Chinese consumers.