Journey to America

Serviceplan Group USA is inviting you on a Journey to America. The US is the most ambitious, competitive and dynamic market in the world and is considered the final frontier for brands with truly global aspirations. In recent years, a volatile cultural and political landscape have fueled even more nuanced challenges for advertisers. US experts of all marketing disciplines will share successful strategies for US market entry within this context and shed light on the evolving consumer landscape.

Pioneering creative minds from our US creative shop Pereira O’Dell will talk about their unique approach to creativity that values the time invested by consumers as much as the dollars invested by brands. Mediaplus Americas and a special guest from the US government will shed light on the implications of algorithms that have fueled fake news, misinformation and ultimately the most divided America in history.

Join us to hear from a range of diverse experts on these pressing topics and more.