Laundry Records

Dot Mini
  • Category

  • Industry

    Consumer Electronics
  • Client


How to loudly announce one of the quietest washing machines? Together with Miele, we organized a music studio in a real laundry: the musicians recorded the tracks, and washing machines never stopped working. Dmitry Malikov became the Ambassador - he wrote music especially for the project and recorded its clean sound in Laundry Records.

Then we invited other talented musicians to record their own songs in our extraordinary studio and become part of Miele's unique album, which was launched on top music platforms. Another important part of the campaign was the unusual music competition on social networks: participants recorded their songs using their loud household washing machines as an instrument in order to win a silent one from Miele.

Sound off
Sound on

330 Million earned media contact

3.1 Million views on video platforms

15 Thousand album plays

16 Thousand landing page sessions

> 30% raise in branding & catrgory search queries