Have you ever fought a lamer in the middle of a quest?
If the sentence sounds like it was from another planet, don't worry: it's probably just because you're not a gamer. And yet, terms like the ones just mentioned are becoming more familiar and common in our everyday language.
It's all thanks to the explosion of the gaming phenomenon, which has grown exponentially in recent years and taken on astonishing proportions, also and especially thanks to twitch, the livestreaming platform that has become the digital habitat for millions of gamers around the world.
An incredible boom that certainly does not go unnoticed. Especially for those involved in technology and communication.
For this reason, together with MediaWorld, a leading retailer in the tech industry, we developed an ad-hoc communication campaign on twitch in Italy to further strengthen the positioning of the "Made for me" brand in the gaming sector.
The campaign, available in three different formats on twitch (super leaderboard, medium rectangle and homepage headliner), was designed with the aim of reflecting the world of online gaming as effectively as possible, both visually and verbally, to create an impression of great familiarity and gaming expertise on the part of the brand among the target audience.