Joy of Competing

JOY OF COMPETING IS BMW

Gaming is one of the key pillars for BMW globally, while Germany launched it by sponsoring top teams across 3 continents, the regional office in Dubai wanted to create a deeper engagement with the audience in the Middle East knowing the huge potential of this platform in the region. Serviceplan Middle East helped BMW ME in creating a comms platform and strategy that links the brand core “Joy” with Esports as a platform. This platform is called “the Joy of Competing”. We developed a manifesto video and assets to launch it, and followed that up by working on all the visual assets that helped the media agency launch different tournaments in the region.