Historically in the Middle East and KSA region Columbia Sportswear Middle East, like other outdoor clothing brands, has been perceived as a winter brand.
We turned Saudi Arabia's most loved Influencers into Outfluencers by inviting the Influencers who usually film their content at home, in a studio or an indoor location, to shoot their content outdoors. We took them to the Kingdom's most scenic spots and rekindled their love for the outdoors.
‘Live from the Outdoors‘ features films that show the hidden gems of Saudi Arabia that can be found outdoors, whilst showing that Columbia apparel and footwear can be worn outside in any season.
The campaign launched with 2 Influencer content films and behind the scenes films documenting the Influencers journeys.