TWELVE

Success factor Speed: In which areas do companies and their brands need to become faster? What opportunities do digital trends such as virtual influencers or the metaverse open up for effective marketing in these times of radical change? What does sustainable speed management look like? In the ninth edition of TWELVE, prominent guest authors and selected experts present innovative approaches and stimulating food for thought, helpful learnings and concrete solutions in articles, essays and discussions on the theme of "Speed! The Winning Factor in the Digital Age".  

Internationally renowned photographer and artist Thomas Ruff swapped his camera for a computer around 20 years ago. For this latest edition of TWELVE, we asked him to join us in selecting 12 photo series that show the influence of digital progress on his work – and with which we have created a whole new magazine format in the form of an art catalogue. Prepare to be surprised!

You can look forward to a whole host of fascinating, varied content from the Serviceplan Group’s communication experts, as well as from guest authors and interview partners including Prof. Dr. Clemens Fuest (ifo President), Joachim Gauck (former President of the Federal Republic of Germany), Annette Green (Director of Sales Media & Professional Services at Microsoft Germany), Konstantin Sixt (Co-CEO of Sixt), Prof. Dr. Claus Kleber (former host of the ‘heute journal’ news show), Nicole Nitschke (CEO for the D-A-CH region at Douglas), Sascha Lobo (internet mastermind), Boris Dolkhani (CMO at Robert Bosch GmbH), Dr Jens Thiemer (Senior Vice President Customer & Brand BMW at the BMW Group) and sporting power couple Ana Ivanovic and Bastian Schweinsteiger.