We use cookies to analyse the views of our website. By using our website, you agree to such analyse.
More information


Serviceplan and Plan.Net claimed first place for the third time in a row in the rankings published by the German Digital Industry Association (BVDW), thus defending their top position this year too. The association analysed 24 digital creation contests.

Munich, February 23rd 2017 — Serviceplan and Plan.Net were collectively named again as the best digital creation agencies in Germany. As in the two previous years, the agencies took first place in the rankings of the German Digital Industry Association (BVDW), which together with the industry media Horizont and Werben & Verkaufen analysed the 24 awards of greatest relevance for digital creation.

"We are delighted with the award, especially since so many different cases from a wide range of disciplines contributed to the success. It is important to us that creativity is not limited solely to communication. We want to deliver a striking or quite simply creative solution regardless of the task, whether technical, media-related or communicative. Our business enables and expects everyone to be creative in their work", says Markus Maczey, Chief Creative Officer of the Plan.Net Group.

Serviceplan and Plan.Net were able to maintain the top spot in the rankings with the following submissions, among others:

  • "WhatsGerman" – the free German course for refugees: Only those who understand the language can really arrive in a foreign country and begin a new life.  But often refugees in Germany have to wait a long time until they can take a language course. With "WhatsGerman", the Plan.Net Group wants to help bridge this waiting time and make it easier for refugees to familiarise themselves with the German language. The free German course can be used by Arabic or English speakers to acquire initial language skills via WhatsApp.

  • DOT. Die erste Braille-Smartwatch: The first Braille Smartwatch makes life easier for millions of blind or visually impaired people: DOT makes communication easy and private, provides fast access to information any time and anywhere, makes navigation more convenient and helps people to learn how to use Braille.  The open DOT API can be used by anyone to develop new apps or services for DOT as well as to adapt existing ones.

  • Das Projekt „Iceberg Songs“ zur UN-Klimakonferenz: When icebergs melt they make heartbreaking sounds. Based on these sounds, internationally renowned musicians lend their own interpretation to the icebergs' suffering and contribute through their compositions to the "Iceberg Songs". The project, a collaboration of the UN Framework Convention on Climate Change (UNFCCC) and a creative collective, among others consisting of Serviceplan Campaign and Plan.Net Campaign as well as Buzzin Monkey, draws on songs of renowned musicians to raise awareness for the problem of climate change.

  • Worldwide viral marketing campaign for the German Association of Lawyers (DAV): An irate husband, who after a divorce saws his household items in half and puts them up for bid on eBay – this story made headlines in the media. The idea behind the campaign:  too few married couples are legally prepared for a split – for example, with a prenuptial agreement.  Serviceplan Berlin and the DAV developed the campaign to draw attention to this problem in an entertaining way.

  • "Sky Sqreening" campaign for Sky: How was it possible for Sky and the Serviceplan Group to reach more people, although they showed less content? A UEFA Champions League game with the first live adaptive QR Code was shown on giant screens in several German cities. A few minutes of the game could be experienced on a smartphone by scanning the code. To see the entire game, the link to the game simply had to be shared online with friends.
  • “Les Paul Skill Check” for Ephiphone: For the commercial launch of the new Les Paul Signature Edition, Gibson Guitar and the guitarist Björn Gelotte of the metal band "In Flames" sent out a challenge to musicians.   In keeping with the slogan "Do you deserve a Les Paul...?", the guitarists were supposed to prove that they deserved a Les Paul guitar.  They could successfully do this by reproducing the designated guitar solo so well that it would be recognised as the original by the app Shazam.



Claudia Kirchmair

Claudia Kirchmair
Corporate Communication & PR

+49 89 2050 2273

E-Mail: c.kirchmair(at)serviceplan.com