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Together with the expert for corporate culture, deep white, and the HR and transformation consultancy, Promerit, the Serviceplan Group has initiated the Corporate Culture Award (CCA) – the first award that recognises German companies with an outstanding corporate culture. The CCA will celebrate its premiere this fall and be awarded annually in the future. In a two-stage process, a renowned jury consisting of scientists, the media and business practitioners evaluates the culture of companies and leaders from medium-sized and large companies.

Cologne, 20th February 2018 — Corporate culture and its influence on the attractiveness of employers are becoming increasingly important. A strong culture gives employees a reliable source of orientation and positively affects the economic success of the company. The initiators of the award – the Serviceplan Group, deep white, an expert in corporate culture and cultural analysis, and Promerit, the leading consultancy for HR business transformation – all recognise the hidden power of strong brands in corporate culture. This is an important success factor in a company’s positioning. To highlight this often underestimated driver, the Serviceplan Group, together with deep white and Promerit, have launched the Corporate Culture Award (CCA). The award is the first of its kind in Germany. The initiators are Serviceplan Managing Director Oliver Grüttemeier, Dr Gregor Schönborn, founder of deep white, and Kai Anderson, founder of Promerit. The interdisciplinary jury includes for example Steffen Klusmann, editor-in-chief of Manager Magazin, Prof. Dr. Walter Brenner, University of St. Gallen, Tijen Onaran, founder of GDW Global Digital Woman GmbH and Anke Odrig, founder of Little Bird GmbH, MomPreneuers 2017. The award will be presented for the first time in Cologne in autumn 2018. In future, the annual award will also be presented internationally.

Florian Haller, CEO of the Serviceplan Group, says: “This is a great opportunity if companies, the media, universities, journalists and sponsors come together in the wider framework of the initiative and develop meaningful and sustainable concepts together. In addition to the award for strong companies, a network of stakeholders will be created that represents values in the economy.”

Daniel Tasch, partner at Promerit, adds that “All transformation projects also have a cultural dimension, which is all too often neglected by many companies in their intensive work on the 'hard' issues. For this reason, we believe it is meaningful and necessary to focus on professional cultural work as the mainstay for sustainable and successful change:"

The categories in which companies compete are: Change (successful cultural change), Shared Value (exemplary combination of economic and social benefits), Best Story (inspiring leaders) and Digital Culture (excellent culture on the path to Work 4.0). Both medium-sized and large companies can apply for the award.

The application process takes place in two stages: In the first step, applicants submit documentation to the jury about their own good cultural work. In the second step, the Corporate Culture Check, the nominees from all submissions are examined by means of a cultural analysis. The scientific method developed at the University of St. Gallen is carried out by deep white. After this analysis, the interdisciplinary jury determines the winners of the categories. The nominated companies and the winners receive awards for their outstanding value culture during a festive award gala. The distinctions are also published.

The jury:

  • Florian Haller, CEO of the Serviceplan Group
  • Oliver Grüttemeier, Managing Director Serviceplan Cologne
  • Kai Anderson, partner and board member at Promerit
  • Dr. Daniel Tasch, partner at Promerit
  • Steffen Klusmann, Editor-in-Chief of Manager Magazin
  • Anna-Beeke Gretemeier, Editor-in-Chief of STERN.de
  • Prof. Dr. Walter Brenner, University of St. Gallen lnformation Management Chair
  • Sven Korndörffer, board member at Wertekommission
  • Anke Odrig, founder of Little Bird GmbH, MomPreneuers 2017
  • Udo Schlömer, CEO factory
  • Tijen Onaran, founder of GDW Global Digital Woman GmbH
  • Heike Hauerken, Area Manager of Communication & Public Affairs Mondelez International

Group picture from left:  Dr. Gregor Schönborn (CEO Deep White), representative of the jury Anke Odrig (CEO Little Bird), Kai Anderson (partner and board member Promerit), Oliver Grüttemeier (Managing Director Serviceplan Köln)


Miriam Lenz

Miriam Lenz
Corporate Communication & PR

+49 89 2050 2121

E-Mail: m.lenz(at)serviceplan.com