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Car rental per voice command: hmmh develops Alexa Show Skill for Europcar

During the GTBA Conference 2017 in Frankfurt, hmmh and Europcar introduced the first skill for Amazon Echo and Amazon Echo Show for reserving rental cars per voice control on the German market. In the future, business customers should be able to rent vehicles easily using voice interfaces.

Bremen, December 4th 2017 — hmmh has been developing a special skill for Amazon Echo and Amazon Echo Show to permit Europcar customers to order their desired vehicle easily using the voice-controlled assistant. Business customers of Europcar are thus able to book rental cars using devices with Alexa integration – without having to use a web browser or local rental stations. As Europe's leading rental company, Europcar is the first company to use a skill for voice interfaces by Amazon in B2B business. This new service was introduced at the currently ongoing GTBA Conference 2017 in Frankfurt.

Renting cars per voice control

Customers can reserve a rental car from Europcar per voice command in a guided dialog. The user can complete the reservation by stating his booking period, pick-up and return locations, and desired vehicle. The system can also be used to cancel existing reservations. Personal preferences and personalized settings are already considered. In the first phase, business and premium customers will be able to use this service. "New and innovative approaches like the skill for the Amazon speech assistant help us offer even better service to our customers and make booking rental cars even easier and more comfortable." explains Stephan Lahl, Head of Client Implementation, Performance & Online Management at Europcar.

Agile processes with focus on benefit and well-performing interfaces

During the conception and agile implementation, the focus always lays on integrating high-performance interfaces with the Voice Multiple Interface Alexa in the center. "When we started with the development there was no documentation or examples for the Java skill kit by Amazon Echo Show. We had to reverse engineer and even developed basic instructions for other developers", so Marcel Naujeck, Innovation Engineer at hmmh. The Alexa skill for Europcar is now continually developed further in an agile process – always with customer benefit in focus. "Programming this Amazon Echo Show Skills was real pioneering work by hmmh. At the time the development started, there were no such services available in Europe." Stephan Lahl says with some satisfaction. "I look forward to more exciting work with them."

Amazon Echo Show new on the German market

The Amazon Echo Show has been available in Germany only since November 16. This new variant combines the benefits of voice commands and visual formats and creates a new user experience. Amazon Echo Show has a 7-inch touchscreen to be able to display information on a screen in addition to the language output.

About the Europcar Group

The Europcar Group is listed on the Euronext exchange in Paris. Europcar is the leading car rental company in Europe and one of the largest providers on the mobility market. The company is represented in more than 130 countries and regions, including nine subsidiaries in Europe and two in Australia and New Zealand, and provides customers with its own comprehensive network of rental car stores and locations which are managed by franchisees and partners. The Europcar Group mainly acts under the brands Europcar®, InterRent®, and Ubeeqo®. The focus of the Group lies on customers. All employees of the company are committed to customer satisfaction and customer give us the needed impetus for the continuous development of new services. In order to be able to serve the mobility needs of tomorrow through innovation and strategic investments, like Ubeeqo, E-Car Club, and Brunel, we created the Europcar Lab, located in Paris.

hmmh – Leading in Connected Commerce

hmmh is one of Germany's leading agencies for connected commerce. Nearly 300 employees work at their offices in Bremen (headquarters), Berlin, Hamburg and Munich. After its founding in 1995, the agency established online shopping in Germany in the nineties with clients Otto and Tchibo and brought brand strategies seamlessly into digital media. In line with its promise of "consult - create - care", the agency offers comprehensive and individual consultation, and supports successful companies both nationally and internationally, from strategy, the development of software, including the implementation of websites, portals, online stores and mobile applications, through to complete shop-care crosslinked CRM and digital communication activities. Its customers, which include bonprix, airberlin, Schaeffler, Gerry Weber, hessnatur, Nestlé, Deutschland Card, Gebrüder Heinemann and Eppendorf, can count on the agency's forward-looking ideas and their expertise. In July 2014 hmmh became part of the Plan.Net Group, the leading, and largest, independent digital agency in Europe, which is represented in more than 25 locations worldwide.


Claudia Kirchmair

Claudia Kirchmair
Corporate Communication & PR

+49 89 2050 2273

E-Mail: c.kirchmair(at)serviceplan.com