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Parents with little kids know the feeling of looking for someone to play Santa. Every year as Christmas approaches the search begins anew for the right Saint Nick, or Santa. hmmh is willing to help with the free app "Share a Beard" and will also collect donations for SOS-Kinderdorf (SOS Children's Village).

Bremen, November 20th 2016 — “I know from personal experience that looking for a Santa or Saint Nick isn't exactly easy," says Marcus Person, Managing Director at hmmh. "Now dad could slip into the suit himself, but there's the risk that the kids will notice how similar Santa (or Saint Nick) looks to dad. On top of that, dad has to keep coming up with excuses as to why he was gone when the presents were handed out. Or you can go to an agency, but that can really hit you in the wallet."

The free, nonprofit app "Share a Beard," available now for Android and iOS, is the solution. The idea is simple: If two dads have the same problem, they can get together and each play Santa for the other's family. That's why hmmh has created a platform to let families easily find nearby swap partners.

Here's how it works: Users set up a profile showing their available times, use the app to search for matching swap partners, then make contact through the app and set up a time to meet.

Moreover, "Share a Beard" has an non-profit approach: "It was important to us to make people aware of families that may be having a hard time, especially in the holiday season. So we're asking users after a successful 'match' to donate money to the SOS Children's Villages," Marcus Person explains. The donation is optional and users get to set whatever amount they want.

"’Share a Beard’ is a great app, combining useful with good," says Thomas Laker, Head of Brand Dialogue at SOS-Kinderdorf e.V. "We're glad that hmmh thought of SOS Children's Villages when they had this idea, and we say Thank You on behalf of all the Children's Village families!"

hmmh – Leading in Connected Commerce

hmmh is one of Germany's top agencies for connected commerce, with nearly 300 employees located in Bremen (the HQ), Berlin, Hamburg and Munich. Founded in 1995, the digital agency, with the customers Otto and Tchibo, established online shopping in Germany. For over 20 years hmmh's pioneer spirit has been driving the evolution of the digital economy and blurring the lines between online and offline. The transformation from multi-channel business to connected commerce demands holistic, flexible and seamlessly interlinked strategies and processes. For this purpose hmmh has designed intelligent solutions applicable cross-business. In keeping with its promise of "consult - create - care" the agency offers comprehensive, individualized consultation services, assisting successful businesses on national and international levels. This ranges from strategy to software development and implementation of websites, portals, online shops and mobile applications, to networked CRM and digital communication activities. Clients like bonprix, airberlin, Schaeffler, Gerry Weber, hessnatur, Nestlé, Deutschland Card, Heinemann Bros. and Eppendorf count on the agency's expertise and forward-looking ideas. Since July of 2014 hmmh has been a part of the Plan.Net Group, the leading digital agency in Germany and one of the largest independent digital agencies, represented in more than 25 locations around the world.



Florian Stemmler

Florian Stemmler
Corporate Communication & PR

+49 40 202288-8121

E-Mail: f.stemmler@serviceplan.com