Mediaplus expands its Cologne media office: With two new General Managers, Matthias Hinzmann and Tino Reinecke, as well as the range offered by a full-service agency, Managing Director Esther Busch is positioning the first owner- and partner-managed media agency in North Rhine-Westphalia and the Rhine-Main region as a growing and strong partner. Within the Mediaplus Group, the Cologne office provides a classic offering and, in particular, distinguishes itself with its expertise in the area of geo-intelligence excellence.
Cologne, xx December 2017 — All systems are go for growth for Mediaplus in Cologne. Since September and October this year two experienced General Managers, Matthias Hinzmann and Tino Reinecke, have been working for Mediaplus in Cologne and are consistently driving the office’s development forward.
Matthias Hinzmann joined Mediaplus Cologne as General Manager on 1 September 2017, and has co-responsibility for supporting national and international brands as well as new business. Until recently, the business studies and business administration graduate was Global Business Director for FUEL and, from 2008 to 2014, Media Supervisor and Media Director with another Publicis Media company, Optimedia.
On 1st of October 2017, the next new General Manager, Tino Reinecke, took up his post at the second agency in Cologne: Mediaplus Geo Intelligence. He brings his expert knowledge in the area of geo-intelligence to the recently renamed agency – previously Mediaplus Regio – and will be responsible for further developing geomarketing nationally and internationally. Starting in 2007, the business studies graduate progressed through various career levels at Ströer Sales & Services GmbH, the last being Vice President Key Account.
Esther Busch, Managing Director at Mediaplus Cologne and Mediaplus Geo Intelligence, says: "We are not only the first owner- and partner-managed media agency in North Rhine-Westphalia and the Rhine-Main region but, in addition to offering a full-service agency portfolio, also offer a unique focus on the topic of geomedia with our agency, Mediaplus Geo Intelligence. We are delighted that our team is growing steadily along with increasing customer acquisitions."
Mediaplus has been represented in the House of Communication Cologne since March 2017. Mediaplus Regio has been in Cologne since 2012 and was renamed Mediaplus Geo Intelligence this year. Customers at this office include Lenovo, Motorola, Samsonite and Pullmoll.