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With pencils awarded to work from Korea, France, India and Germany, the 2 White, 4 Graphite and 3 Wooden pencils won by the Serviceplan Group reflect the global footprint of Europe’s No.1 Independent agency group.

New York City, New York, 27 September 2017— Serviceplan has been awarded 9 pencils at the second D&AD Impact Awards at a ceremony in New York on 26 September, a great result for Serviceplan agencies in 4 different countries, which demonstrates the global reach of Germany’s most awarded advertising agency and its increased internationalisation. D&AD Impact celebrates transformative creative ideas that make a positive difference to the world, and awards campaigns, which harness the power of creativity as a force for good.

Serviceplan Korea were the recipients of 1 White Pencil and 2 Graphite for the multi-awarding winning DOT. The first Braille Smartwatch. PLAN.NET, Serviceplan’s global digital arm, won a White Pencil and a Wood Pencil for WhatsGerman. Serviceplan Health & Life won 3 Pencils; One graphite pencil and one wood pencil for The Truth Unveiled which was produced together with Serviceplan India in support of IPRAS WomenForWomen. Life Time Clock for Stiftung fuers Leben from Serviceplan Health & Life took home a Graphite Pencil. The Virtual Crash Billboard for Parisian Road Safety Authority, already highly awarded in Cannes and at the CLIO Awards, conceived by Serviceplan France won a Wood Pencil.

Serviceplan Group’s Global Chief Creative Officer Alexander Schill commented: “It is testament to the rapidly accelerating globalization of the Serviceplan Group, and the increased emphasis on creativity and innovation, that we are celebrating a grand total of 9 Pencils at the D&AD Impact Awards 2017. Congratulations t our agencies in France, Germany, India and Korea on being awarded a combination of 2 White, 4 Graphite and 3 Wood Pencils. Proof that our global footprint of creativity and innovation is being recognized by globally significant awards.”

To see the 2017 D&AD Impact winners go to: dandadimpact.com/winners/2017/

Photo: Daniel Perez, Creative Director of Serviceplan France, collects awards on behalf of Serviceplan.



Christiane Wolff

Christiane Wolff
Chief Corporate Communications Officer

+49 89 2050 2270

E-Mail: c.wolff(at)serviceplan.com