Following a pitch, Plan.Net has been responsible for Beck's digital brand presence throughout Germany since January 1st, 2018. The Serviceplan Group is thus further expanding its commitment to the Anheuser-Busch InBev brand. Serviceplan Campaign International has already been acting as the lead agency for Beck's for over a year.
Munich, February 15th, 2018 — Successful start to the year for the Serviceplan Group: In a pitch against two other agencies, Plan.Net Campaign secured Beck's digital budget for the German market. The collaboration already kicked off on January 1st, 2018. Besides the website, the range of responsibilities include all the brand's social channels and is primarily aimed at a young, urban target group.
The first step is the further expansion of the brand platform "You make it legendary" into the digital world. The idea was penned by Serviceplan Campaign International in Hamburg (further information can be found here). The agency has been the lead agency responsible for the popular beer brand’s communications for one year now. Both agencies will now collaborate even more closely for Beck’s in order to create a fully integrated communications approach across all channels.
“We want to make "You make it legendary" more tangible - the digital channels, especially for our target group, are indispensable for this and are now more interlinked,” says Susanne Koop, Marketing Manager for Anheuser-Busch InBev Germany and responsible for the Beck's brand.
“We are very much looking forward to working for and with Beck's and developing the brand further digitally,” says Markus Maczey, Chief Creative Officer of the Plan.Net Group. "Of course, we are also particularly pleased with the integrated set-up with our colleagues in Hamburg. It gives us a whole new way to show surprising creations across all channels.”
Anheuser-Busch InBev, based in Leuven (Belgium), employs around 200,000 people in 50 countries worldwide. In 2016, the world's leading brewery company generated sales of 45.5 billion US dollars. In Germany, the company is represented by brands such as Beck's, Franziskaner and Corona, and employs around 2,300 people at four locations (Bremen, Munich, Wernigerode, Issum).
Founded in 1997 as a Serviceplan subsidiary, the Plan.Net Group today is one of the leading digital agencies in Germany. It is one of the largest independent digital agencies in Europe, with more than 25 locations around the world – including, in addition to Munich, Cologne, Hamburg and Bremen, also Milan, Paris, Vienna, Seoul and Zurich. Plan.Net is the business partner for success and future viability in the digital age – with competitive teams of specialists in all relevant areas: from consulting, business intelligence and marketing automation, the conception and implementation of digital platforms, products and integrated marketing campaigns and content marketing solutions, to search engines and performance marketing, media strategies, planning and purchasing. With the agency hmmh, the Plan.Net Group also has a centre of competence for “Connected Commerce”.
Following the philosophy of “Creating Relevance", which is exercised on a daily basis, around 950 employees worldwide are working for clients such as BSH Hausgeräte, BMW, IKEA, Media Markt, Consorsbank, Reckitt Benckiser and the German TV station ZDF.
The competencies and communication solutions that the Plan.Net Group offers are characterised by creativity, innovation as well as media and technical excellence – to be used with innovative and effective tools and systems, for example those for optimal targeting, personalised newsletter marketing and marketing automation.