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Niina Eschmann is taking over the management of Serviceplan Public Relations Suisse AG on September 5th 2017, and is coming on board as an agency partner. In her new role she will be responsible for the further expansion of content offering within the Serviceplan Group Switzerland.

Zurich, September 5th 2017 — As of now, Niina Eschmann is a new Managing Director of the Serviceplan Public Relations Suisse AG and is also an agency partner. In this role she will be responsible for the continued expansion of content offering within the Serviceplan Group Switzerland, amongst other things.

Niina Eschmann has more than 15 years of well-founded experience in the areas of brand management and corporate communications. In the last two years she has been working with her own consulting agency Mandate in the areas of energy, education and non-profit organisations. Before that, she worked at Axpo Holding AG for eight years, initially as Head of Brand Management, Sponsorship and Advertising and later as Head of Strategy and Business Communications and as deputy head of corporate communications. In the past, the native Finn has also worked at Aegis Media in Germany in the area of media, branded entertainment and sponsorship. She has a degree in Cultural and Communication Sciences, an Executive Master of Science in Communications Management and certifications in change management, content management and social media management.

Niina Eschmann is looking forward to working in her new role: “The House of Communication is an inspiring place to work together with colleagues from creation, media and technology to develop innovative content solutions for brand management in the digital age. I am really looking forward to this entrepreneurial task and to working with lots of wonderful people.”

Christian Baertschi, Managing Director of the Serviceplan Group Switzerland, said: “Niina Eschmann is a very experienced, goal-oriented brand and communication expert. Equally, she is also a very likeable and empathetic team player and therefore the ideal person to help us further expand our existing content offering.” Klaus Weise and Thorsten Hebes, Managing Directors of Serviceplan Public Relations & Content in Munich and Hamburg respectively, also welcome the new partner in Switzerland. “Niina Eschmann is an excellent colleague who will provide valuable stimuli in the area of PR & content not only in Switzerland. We are really pleased that she is joining the team.”

Niina Eschmann is replacing Claudio Rotter, who founded the agency in 2013 under the umbrella of the Serviceplan Group Switzerland and has lead and developed the agency since then. Claudio Rotter will remain with the agency as a non-executive senior consultant: “I am happy to now hand over the future development of the company to Niina. In recent weeks we have prepared together to ensure a smooth transition. I will be continuing to work for the agency, but will also simultaneously be pursuing my own projects.”

About the Serviceplan Public Relations Suisse AG

The Serviceplan Public Relations Suisse AG is an owner-managed content and PR agency in Zurich. The agency links content and creation to provide individual and credible corporate and brand communication at all touchpoints. The company is part of the Serviceplan Group Switzerland.

About the Serviceplan Group Switzerland

The independent, owner-managed agencies of Serviceplan Public Relations Suisse AG (content), Serviceplan Suisse AG (advertising), Plan.Net Suisse AG (digital) and Solutions Suisse AG (publishing) are located at one site in the central location of Zurich and employ around 120 employees from ten nations. In the joint House of Communications, agile project teams develop cross-disciplinary communications solutions for domestic and international clients with one goal: Building Best Brands.

The Serviceplan Group Switzerland is a member of the wide-ranging, international Serviceplan network with more than 3,400 professionals and worldwide coverage in all relevant economic regions.


Christiane Wolff

Christiane Wolff
Chief Corporate Communications Officer

+49 89 2050 2270

E-Mail: c.wolff(at)serviceplan.com