The Serviceplan Group was named "Independent Agency of the Year" three times in 2019, most recently in November at the London International Awards (LIA). The agency group also won medals at the Effies, the Cresta Awards and New York Festivals, resulting in the Serviceplan Group occupying top positions in the most important international creative rankings.
Munich, 5 February 2020 — 2019 was one of the most successful years in the history of the agency - especially in the creative field. In addition to crowning Serviceplan Group "Global Independent Agency of the Year", the LIA jury awarded Serviceplan three gold, four silver and one bronze award.
The Cresta Awards 2019 jury awarded Serviceplan Group the inaugural "Cresta Independent Network of the Year" title, and Serviceplan also won a haul of trophies including three Grand Prix, two silvers and four bronzes. Precious metal was also awarded at the New York Festivals Advertising Awards where Serviceplan Group won 24 trophies and was named "Independent Agency of the Year 2019".
All three competitions count among others for the Red Box Ranking, which is considered the most comprehensive ranking in the creative industry. Serviceplan once again secured the top spot on the podium. To add to this unprecedented success, Serviceplan Group also achieved top positions in other key rankings, including 2nd place in the W&V creative ranking and 3rd place in the Horizont creative ranking.
The Effie Awards 2019 showed that the agency group's communication strategies are not only creative but also efficient. With two silver and four bronze awards, the agency group won most of the awards in Germany. The Effie has been awarded for effectiveness in marketing communication by the German Association of Communications Agencies (GWA) since 1981 and is considered one of the most important industry awards.
The German Media Award is all about efficiency and creation in the media sector. Since 1999, Mediaplus has defended its leading position as the most successful agency. This is also true for 2020: with 13 shortlist placements, the agency achieved its best result in the history of the German Media Award and thus creates a good starting position for the award ceremony in mid-March.