On 19 February 2020, the Best Brands Awards will be honouring the strongest brands of the year for the 17th time. In this edition, the only study-based brand award will be presented in the categories "Best Corporate Brand in Europe", "Best Product Brand", "Best Future Tech Brand", “Best Growth Brand” and in this year's special category "Best Sustainability Organization". The renowned conservationist and scientist Dr. Jane Goodall will speak on the focus topic of "Sustainability", opening the gala with a keynote speech titled "Reason for Hope".
Munich, 4 December 2019 — The Best Brands Awards have been presented to the strongest brands of the year since 2004. In the last 17 years they have developed into one of the most important industry events of the year, with around 650 invited guests from business, trade and the media. Best Brands is the only brand award to measure the strength of a brand on the basis of two criteria: actual economic market success and the attractiveness of the brand in the perception of consumers. This year's gala event will once again be hosted by popular German entertainer Klaas Heufer-Umlauf.
The Top 25 nominated brands of the individual categories (in alphabetic order) can be found here. The brands that made it into the Top 10 will be announced in mid-January.
Best Brands is jointly organized as a partner event by GfK, ProSiebenSat.1 Media SE, Markenverband, WirtschaftsWoche, ZEIT Verlagsgruppe, RMS Radio Marketing Service, Media Impact and the Serviceplan Group. The marketing prize is now also awarded annually in China, Italy, Belgium, France and Russia.
In addition to the evening gala, Best Brands also includes a daytime Best Brands College with lectures and workshops by top-class speakers. The college takes place at the House of Communication in Munich. This year's college centres around the following topic: " Purpose as a new currency - how companies position themselves as successful brands of the future through value-oriented brand management".
More information about Best Brands on our website: https://www.bestbrands.de/en.html