The strongest brands of the year will be celebrated on February 22nd 2017 in Munich's Bayerischer Hof hotel, marking the 14th hosting of the Best Brands awards. Awards have been presented since 2004 in the "Best Corporate Brand", "Best Product Brand" and "Best Growth Brand" categories as well as in a special category that alternates every year, with attention focusing each time on a specific sector. "Best Future Mobility Brand" is the special category for 2017. The brands that made it into the top 10 from the wealth of potential best brands have now been decided in each category.
Munich, January 20th 2017 — Best Brands – the industry event that has developed into the most important on the calendar since its inception in 2004 – will celebrate the best brands in Germany for the 14th time on February 22nd, with the winning brands being identified in the course of a representative GfK study. The winners will also be honoured in 2017 at a festive gala event in Munich's Bayerischer Hof hotel. Awards are being presented in the "Best Product Brand", "Best Growth Brand" and "Best International Corporate Brand" categories as well as in this year's special "Best Future Mobility Brand" category. The "Best Corporate Brand" has been analysed regularly at international level since 2012, with the "Best German Corporate Brand, International" being awarded for the third time in 2017.
The growing success of Best Brands over the years is the result of the professional collaboration between all of the partners involved, that is GfK, ProSiebenSat.1 Media SE, WirtschaftsWoche, the German Brands Association, Serviceplan, Ströer SE and, since 2016, DIE ZEIT. The coveted marketing prize is now also awarded annually in China, Italy and Belgium. The Best Brands celebratory gala in Germany takes place each year in February in the ballroom of the Bayerischer Hof hotel in Munich. The event is attended by more than 600 invited guests from the worlds of business, retail and the media.
The 14th awards ceremony will be opened by the Editor-in-Chief of the German nationwide weekly newspaper DIE ZEIT, Giovanni di Lorenzo. Klaas Heufer-Umlauf will guide the audience through the programme.
In a new departure this year, the top 10 winning brands in each category are being published in advance. The four winners will be honoured and presented with their awards at a gala celebration on February 22nd 2017.
Best Brands is the only marketing prize that measures the strength of a brand against two criteria, based on comprehensive, representative studies carried out by GfK: the actual commercial success on the market, or the "Share of Market" as it is known, and the attractiveness of the brand according to the consumers, or the "Share of Soul" as it is known.
More than 14,000 consumers take part in the different Best Brands studies. Together with the 30,000 households from the GfK Consumer Panels and the 27,000 businesses from the GfK Retail & Technology Panels, they form the empirical basis – it is the consumers who choose the winners each year from more than 300 potential Best Brands candidates in some 40 sectors.
Awards have been presented since 2004 in the "Best Product Brand", "Best Growth Brand" and "Best Corporate Brand" categories as well as in a special category that changes every year – in 2017, this will be the "Best Future Mobility Brand".
You can find out more about Best Brands at www.bestbrands.de