Serviceplan Group Italia create ‘Burn Racist Giga’ campaign to combat racism

Burn Racist Giga
Burn Racist Giga

Serviceplan Group Italia create ‘Burn Racist Giga’ campaign to combat online racism

Milan, 16 April 2019 — Italy has been flooded by a deluge of racism in recent years. It is particularly evident on social media platforms where videos, comments and attitudes expressing increasing hostility towards immigrants can be found on far right sites Worryingly, the number of videos with racist content, xenophobic comments and hostile attitudes aimed at immigrants are on the rise, and have made social networks an increasingly toxic environment since xenophobes only need an internet connection to share their extremist views.

Rolling Stone Italia has previously taken a stand against racism with it’s iconic ‚Noi non stiamo con Salvini‘ cover, a special issue to combat the anti-immigrant views of Italy’s far-right Interior Minister, Matteo Salvini. In order to take their anti-racism policy one step further, Rolling Stone Italy collaborated with Serviceplan Group Italia on the online campaign Burn Racist Giga: designed to target the main tool used by racists to spread anti-immigrant views online in Italy— their data connection. In an unprecedented way, the Burn Racist Giga campaign blocked the data of extremists viewing far right materials.

Rolling Stone Italy is firmly committed to the Burn Racist Giga project. Now, in collaboration with Serviceplan Group Italia, the company reveals the concept of the project with a video featuring Italian celebrities and musicians who support this initiative including; Rapper Tommy Kuti, Singer Mahmood, Fiorello, Actress Matilda de Angelis, ex-Minister of Culture Dario Franceschini, Actress Carolina Crescentini, Thegiornalisti lead singer Tommaso Paradiso, Sports Broadcaster Pierluigi Pardo. The campaign has been supported by Universal and Disclosure, whose music is used in the film.

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Lee Sharrock

Global Communications Officer

+44 730 525 3020