Serviceplan China Win Tmall and VIVO Business

VIVO Phone
VIVO Phone

Serviceplan Greater China Win Tmall and VIVO Business

Beijing, 28 November 2018 – Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Bernard Wong and Marcus Ma.

VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new product V12 launch campaign.

Tmall (formerly Taobao Mall), is a Chinese-language website for Business to consumer (B2C) online retail, part of the Alibaba Group and operated in China by Alibaba Group. Tmall is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. Tmall is the world's 2nd biggest e-commerce website after Taobao with over 500 million active users monthly, and the world's 9th most visited website according to Alexa.

Serviceplan China have won the business for the Tmall ‘Hot Shopping List’ - the best selling products and hot items from different categories to different age groups, and the ‘Tmall Super Brand Day Campaign’, Which promotes limited edition items and products from most of big brands to consumers.

Chongkin, Serviceplan Greater China Chief Creative Officer commented: “It always feels great to win new business, and we are looking forward to proving Serviceplan China's BIG PRODUCT philosophy, which can help clients to build their brand and product together at once through our collaboration.” 

The Serviceplan Greater China Tmall pitch team was made up of; Marcus Ma – Managing Director; Joy Jiang – Group Account Director; Monica Chien – Head of Planning; Ballball – Executive Creative Director; Mark Liu – Creative Group Head.

The Vivo V12 Pitch team consisted of; Bernard Wong – Managing Director;Moritz Sanner – Planning Director; Adams Ho – Executive Creative Director; Wingho Kan – Creative Director


The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 38 locations worldwide and more than 4,100 employees whose work regularly wins awards at national and international creative competitions.

As well as Serviceplan itself, the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 45 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.

In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International.

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Lee Sharrock

Global Communications Officer

+44 730 525 3020