DMEXCO 2019

DMEXCO2019
DMEXCO 2019

The Serviceplan Group at DMEXCO 2019

Cologne, 19 August 2019 — This year, the Serviceplan Group will once again be meeting with decision-makers in digital industry, marketing and innovation at DMEXCO in Cologne. On 11 and 12 September, under the motto “WeGetItDone – Value through Knowledge”, employees from our agencies Plan.Net, Mediaplus, Facit, mediascale and hmmh will be in the World of Agencies (Hall 6, Booth AH 03), demonstrating how the Serviceplan Group generates tangible added value and demonstrable impact for its customers with its group-wide expertise. Over three stage sessions, our experts will be discussing topics such as the new roles of CMOs, how voice affects brand identity, and the objectivity of Ad Tec. During eleven sessions at the stand and a seminar, the agencies will show how the challenges currently faced by marketeers can be overcome.

 

Stage presence

 

Proof of concept – Redefinition of the CMO’s role

Florian Haller, CEO Serviceplan Gruppe

Wednesday, 09/11/2019; 12:50 – 13:25, Congress Stage

 

Using immersive technologies to create new product & brand experiences for consumers

Klaus Schwab, Managing Partner Plan.Net Group

Wednesday, 09/11/2019; 16:50 – 17:30, World of Agencies Stage

 

Raise your brand's voice

Julian Simons, Managing Partner mediascale

Thursday, 09/12/2019; 12:25 – 12:50, Debate Stage

 

Fighting Human Bias in Ad Tec

Klaus Schwab, Managing Partner Plan.Net Group

Thursday, 09/12/2019; 14:05 – 14:35, Debate Stage

 

Stand-Sessions in the World of Agencies (German only)

 

Integrated thinking for adaptive publishing: from far-reaching campaigns to the most shared daily news.

Jens Krahe, Plan.Net Cologne

Wednesday, 09/11/2019, 10:00 – 10:45 and Donnerstag, 09/12/2019, 15:00 – 15:45, Agency House 1

 

Spatial big data and the interplay of paid and earned content as the key to national success.

Esther Busch & Marian Bunte, Mediaplus Geo Intelligence & mediascale

Wednesday, 09/11/2019, 11:00 – 11:45 and Thursday, 09/12/2019, 14:00 – 14:45, Agency House 1

 

Native Audio Advertising: how brands can use native advertising on smart speakers.

Wolfgang Bscheid, mediascale

Wednesday, 09/11/2019, 12:00 – 13:00 und Thursday, 09/12/2019, 12:45 – 13:45, Agency House 1

 

Retail Media on the fast track.

Ralf Richter, Plan.Net Performance

Wednesday, 09/11/2019,   13:15 – 14:00 and Thursday, 09/12/2019, 10:00 – 10:45, Agency House 1

 

From mass communication to mass individual communication - how digitalization is changing advertising communications.

Dr. Andrea Malgara, Mediaplus Gruppe

Wednesday, 09/11/2019, 14:15 – 15:45 and Thursday, 09/12/2019, 11:00 – 12:30, Agency House 1

 

Generate more ROI through psychographics: value-based, cross-media target groups and media planning. 

Dr. Tanja Boga, Facit Research

Wednesday, 09/11/2019, 10:00 – 10:45 and Thursday, 09/12/2019, 13:00 – 13:45, Agency House 2

 

Seamless Customer Experiences – don’t just plan it – get it done! 

Philipp König and Adrian Berger, hmmh

Wednesday, 09/11/2019, 11:00 – 11:45 and Thursday, 09/12/2019, 11:00 – 11:45, Agency House 2

 

Inspiring customer experiences for SMEs.

Stefanie Krebs and Marc Haarmeier, Plan.Net Technology

Wednesday, 09/11/2019, 12:00 – 12:45 and Thursday, 09/12/2019, 12:00 – 12:45 Agency House 2

 

Should future campaigns be geared towards digital products and services?

Oliver Bruckner, Plan.Net Innovation

Wednesday, 09/11/2019, 13:00 – 13:45 and Thursday, 09/12/2019, 14:00 – 14:45, Agency House 2

 

Simply implement AI – use prototypes to understand potential customers and quickly reap the benefits.

Philipp König and Andreas Precht, hmmh

Wednesday, 09/11/2019, 14:00 – 14:45 and Thursday, 09/12/2019, 15:00 – 15:45, Agency House 2

 

Trendy or Trend? Current digital trends for consumers.

Dr. Jens Cornelsen, Facit Research

Wednesday, 09/11/2019, 15:00 – 15:45 and Thursday, 09/12/2019, 10:00 – 10:45, Agency House 2

 

DMEXCO-Seminars

 

How Native Audio Advertising turns smartspeakers into a medium for branding.

Wolfgang Bscheid, mediascale

Wednesday, 09/11/2019, 10:00 - 10:45, Seminar 6

 

Media Equivalence Study: Video.

Dr. Andrea Malgara & Dr. Tanja Boga, Mediaplus Gruppe & Facit Research

Wednesday, 09/11/2019, 12:00 - 12:45, Seminar 4

 

Fake User - Fake Impressions - Fake Clicks – the new unknowns in online marketing?

Julian Simons, mediascale

Thursday, 09/12/2019, 13:00 - 13:45, Seminar 1

For the complete agenda read more here Less

Kontakt

Anna Schroth

Anna Schroth

Corporate Communication & PR

+49 89 2050 2375