In a world first, the true spirit of Harley Davidson is embodied in drinkable form: Ehinger Kraftrad distills its Gin ‚The Archaeologist’ in bottles with original parts of classic Harley models from the 1930s, 1940s and 1960s. The creative concept was developed by the Serviceplan Group together with renowned Hamburg designers Studio Oeding.
Munich, July 25th 2017 — Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad (www.ehingerkraftrad.com), an internationally renowned manufacturer of custom-made motorbikes. For decades, Uwe Ehinger has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core pieces for designing his own models. This earned him the nickname 'The Archaeologist.'
"Everything I do pays tribute to the things that used to be," Ehinger explains about his work. Now, he honours some of the greatest legends in motorcycle history with a special homage in liquid form: 'The Archaeologist'.
'The Archaeologist' is a Premium Dry Gin – and the first spirit of its kind. Thus, it’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin.
As an analogy to Ehinger’s motorcycles, 'The Archaeologist' is pure craftsmanship: The parts of the motorbikes are specially cleansed and sealed with a tin alloy to make it safe for them to be utilised in a drink. Subsequently, they are soldered onto a steel structure and encased in a handcrafted bottle. The creative concept was developed by the Serviceplan Group together with renowned Hamburg designers Studio Oeding.
The entire look and feel recreates the original packing of the antique engine parts – using authentic materials and historic techniques. Packages are made using selected pieces of cardboard and colours, and printed on an original Heidelberg Tiegel printing press from 1931. Waxed wrapping paper tells the story of each discovery.
This unique design is completed by hand-stamped, tamper-proof seals and clenched hang-tags, each bearing the unique serial number of the engine part in its respective bottle.
Every single bottle of 'The Archaeologist' is a unique item and therefore as irretrievable as the era of the motorcycles it represents. Preserved for eternity – or at least for a very special night amongst motorbike enthusiasts.
The first edition of 'The Archaeologist' is reserved for Ehinger’s most loyal customers and is only served in Ehinger’s garage. A limited number were distributed via the website’s online shop and sold out within hours. Pre-orders for the next series are accepted (www.the-archaeologist.com).
Creative Agency: Serviceplan Group
Customer: Ehinger Kraftrad
Global Chief Creative Officer: Alexander Schill
Global Executive Creative Director: Timm Hanebeck
Executive Creative Director: Christoph Everke (Managing Director Serviceplan Campaign)
Creative Director: Katrin Oeding, Basma Attalla, Franz Röppischer, Lorenz Langgartner
Copywriter: Henrik Pfeiffer
Art Director: Sung-Hi Leem, Javier Fernandez, Pedro Gropo
Customer Consultant: Frederike Enk, Johanna Bähner
Production: Romey von Malottky GmbH, AWF München, HMB Hamburger Metallbildner GmbH
Sound Design: The Picturebook
Photos: Bernd Westphal
Film Production: Pfefferminzfilm GmbH
Illustrator: Thomas Ardelt